If anyone knows this person, let them know they get a $100 product photo incentive for rocking a SC Brand hat while wearing a San Francisco Fear the Beard t-shirt and beard at the Washington DC Nationals vs. San Francisco Giants today (Giants won!) captured on national TV. They can contact us HERE to redeem their product bonus! Who pays its customers a photo incentive when they represent? Only Santa Cruz Skate and Surf Shop does thats who!!!!

SF Giants Fear the Beard rocking SC Hat!

Hey folks, in case you were wondering SC is going against the grain. Let me explain. Just like you we don’t want to look like every tom dick and harry wearing the same cookie cutter logo, you want to be unique…so does SC…nothing worse than seeing someone else wearing exactly what you are…see the trend? I am sure you do. And just like you (the customer) we are price driven too…is it getting clearer?? Sooo with that being said SC is only making 48 of these color way beanies right now regular $19.95 SC price $14.95…just like the SC Giants World Championship hat, once there gone you may not see them for a while. These babies land Monday 2/7/2011…buy yours now before they are dust in the wind. This run represents the Giants, Radiers and Sharks…triple threat. As usual a percentage of all sales go to Grind Out Hunger and The Core.

SC Beenies CLICK HERE to get them $14.95

You know you have a nephew, niece, cousin, grandkid, friend or maybe even your own kid that is SC born and bred! Get them fitted in new SC baby gear. In stock now but won’t last. Cool summer colors and lots of sizes, get em while they last!

New SC baby gear in stock now!

SC Family Member White Menace is in the running for a GoDaddy commercial and $100k!!!! Go to VoteMenace.com and hit it with 5 stars…lets help him out…and he said we will party like 1999 when he wins…

Click the pic and vote 5 stars!!!

Sam Diggedy of the infamous Morning Madhouse on KDON 102.5 has taken the BEST DJ in Monterey!!!! Yeah Buddy where is the party!?!? Is that a SC hat…YEWWWWWWWWWWW!

In case you couldn’t go….but still wanted to see what you missed….

We will be streaming it LIVE from the Hippodrome in Monterey as SC Family Sam Diggedy and crew rip the roof off and make this the biggest party of the year…join Showbiz, RickyDanny, Shakes, Luke Rockhold and more as we wish Sam Diggedy a Happy Birthday!!! Be on the look around 10pm as we anticipate the biggest party of the year to be going off till the cows come home….WHAT?!!!!

Sam “Diggedy” of The Morning Madhouse 102.5 KDON and SC Brand Family member is having a birthday…and if you miss this one you will be regretting it for years to come. The OFFICIAL BIRTHDAY PARTY at the Hippodrome in Monterey…Check the Flyer and listen up to find out details so you can get on the guest list! VIP Hosts Joe Breezy, Ryan Zen Lama, Royalty the King, Nick G and Josser from GHR, Showbiz and Eric the Funky 1. Of course this party is SC endorsed! JOIN HERE!!

Sam Diggedy OFFICIAL BIRTHDAY PARTY flyer

Santa Cruz Skate and Surf Shop is proud to release the Surf City Santa Cruz garments just in time for the holidays…buy online pick up in store or ship to a loved one. Santa Cruz Skate and Surf Shop can take care of your holiday purchases…this one will go fast so make sure you get yours!! Currently available in Men’s short sleeve t-shirt and ziphood sweatshirt.

Surf City Santa Cruz

Surf City Santa Cruz Zip Hood

Anticipation for Luke Rockhold VS. Jesse “JT Money” Taylor televised on SHOwtime was at an all time high for the SC Family as Sam Diggs and I were driving to the Strikeforce Challenger Series 4 in Fresno California last night.

Jesse Taylor v. Luke Rockhold weigh-in Strikeforce

This was a big fight for Luke, he had 5 wins and 1 loss with the last 3 wins coming from rear naked choke/tko’s and first round finishes…but this fight was different. Luke was squaring off with Team Quest’s Jesse Taylor former “Ultimate Fighter”.

Strikeforce Challenger Series 4 at Sav Mart Center bout card

3:42 into the first round (AGAIN!) Luke Rockhold worked a beautiful reversal after giving up his back to sink the patented “rear naked choke” on Jesse Taylor improving the record to 6-1 with the last 4 fights ending in the 1st round with TKO/rear naked chokes.

Luke Rockhold moments before submitting Jesse Taylor

Born and bred in Santa Cruz California, Luke Rockhold is a surfer/skater by nature and the support from his hometown was in full effect Friday night with brother/pro surfer Matt Rockhold sitting ringside cheering his lil bro on.

Santa Cruz family showing support ringside

After taking care of business it was a limo ride to Club Bliss and the Projekt Label/ProMMA.info offical Luke Rockhold Party with a nice posse of Santa Cruz family in attendance.

Projekt Label and ProMMA.info afterparty for Luke Rockhold

CONGRATS FROM YOUR SC FAMILY ON ANOTHER IMPRESSIVE WIN!!!

STRIKEFORCE: LUKE ROCKHOLD STEPS UP AGAIN
Tuesday, October 27, 2009 – by Mick Hammond – MMAWeekly.com

Expectations continue to rise for Strikeforce middleweight Luke Rockhold, and he continues to rise with them.

Over the course of the past year, Rockhold has steadily increased the level of opposition he’s faced and has come through in spectacular fashion each time.

Most recently Rockhold dispatched Corey Devela in just 30 seconds at the Strikeforce Challengers Series event in June. Now he has his eyes set on doing the same to Team Quest standout Jesse Taylor on Nov. 6 in Fresno.

“I try to block out the pressure and focus on what I need to do,” said Rockhold to MMAWeekly.com of the increasingly high expectations placed on him.

“I think as long as I go in there and do what I’ve been training to do, I think it might not (go as quickly as the Devela fight), but still be pretty exciting.”

Rockhold recently relocated from his native Santa Cruz, Calif., to San Jose, Calif., to be closer to his training base at the American Kickboxing Academy.

It’s a move that Rockhold claims has already begun to pay huge dividends.

“It’s a lot easier without the commute in the middle of my day, and I have more energy to get back in the gym and get my second workout in,” he stated. “I’m just busting ass and feeling confident right now.

“My stand-up and everything else is coming together. I feel like I’ll be improving in every fight by leaps and bounds.”

Turning his attention towards Jesse Taylor, Rockhold admits this could be a fight to test many aspects of his game to the fullest.

“He’s one of those little strong guys who’s tough to get below, tough to isolate like limbs and stuff,” said Rockhold. “He has the potential to frustrate me if I get caught on the bottom – that’s where I don’t want to be.

“I’ve been working with some of the best wrestlers out there like (Josh) Koscheck and (Jon) Fitch, working on my wrestling defense and takedowns. I’d potentially like to keep this one on the feet, and if anything stay on top (on the ground) and do damage.”

The temptation is always to push a rising star too far too fast to capitalize on his successes, but with Strikeforce, Rockhold feels he’s making a slow, natural progression that will ultimately pay off far greater than instantaneous exposure.

“They are building me step by step and this is a perfect step for me,” he commented. “Jesse is a really good opponent, and I’m happy to be where I’m at.

“I wouldn’t like to jump too fast, and to tell you the truth I think it’s a perfect position for me, and I just want to capitalize on what I’m given.”

From the undercard to opening bout on a television broadcast to a featured match on Showtime, Rockhold is working his way up one step at a time, ensuring a brighter future for one of the sport’s premier up and coming fighters.

“I’d like to thank my sponsors: Dethroned, AKA MMA, Full Tilt Poker, Score Clinic and Santa Cruz Skate Shop & Surf Shop,” he concluded. “Come check this fight out, it’s going to be very exciting.

“I don’t see it going the distance. I’m going to keep it fast-paced the entire time.”