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	<title>Santa Cruz Built &#187; omar etcheverry</title>
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	<link>http://www.santacruzbuilt.com</link>
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	<lastBuildDate>Wed, 25 Jan 2012 03:24:20 +0000</lastBuildDate>
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		<title>Get Rad 2 trailer&#8230;.</title>
		<link>http://www.santacruzbuilt.com/2011/05/29/rad-2-trailer/</link>
		<comments>http://www.santacruzbuilt.com/2011/05/29/rad-2-trailer/#comments</comments>
		<pubDate>Mon, 30 May 2011 05:45:55 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Bud Freitas]]></category>
		<category><![CDATA[Cheyne Pearson]]></category>
		<category><![CDATA[Cole Kerby]]></category>
		<category><![CDATA[Darshan Gooch]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[Jeremy Scribner]]></category>
		<category><![CDATA[Kalā Buthman]]></category>
		<category><![CDATA[Matt Myers]]></category>
		<category><![CDATA[Omar "O-Dog" Etcheverry]]></category>
		<category><![CDATA[Random ISH]]></category>
		<category><![CDATA[Seven 7 Adams]]></category>
		<category><![CDATA[Zane Keith]]></category>
		<category><![CDATA[bud freitas]]></category>
		<category><![CDATA[cheyne pearson]]></category>
		<category><![CDATA[cole kerby]]></category>
		<category><![CDATA[darshan gooch]]></category>
		<category><![CDATA[get rad 2]]></category>
		<category><![CDATA[kala buthman]]></category>
		<category><![CDATA[kyle buthman]]></category>
		<category><![CDATA[matt myers]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[seven adams]]></category>
		<category><![CDATA[zane keith]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1317</guid>
		<description><![CDATA[Kyle Buthman has just released the unofficial teaser trailer for Get Rad 2&#8230;check it out. SC Family members will have a well rounded showing. Got to see it on the big screen during &#8220;Ruffo&#8221; screening&#8230;its gonna be mental! Stay tuned&#8230;.]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/05/29/rad-2-trailer/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/05/29/rad-2-trailer/" data-counter="top"></script></div><p>Kyle Buthman has just released the unofficial teaser trailer for Get Rad 2&#8230;check it out. <a href="http://http://www.santacruzbuilt.com/category/sc-family/surfers-sc-family/">SC Family members</a> will have a well rounded showing. Got to see it on the big screen during &#8220;Ruffo&#8221; screening&#8230;its gonna be mental! Stay tuned&#8230;.</p>
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]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best of Skim Shady Show Friday May 20th Rio Theater $2</title>
		<link>http://www.santacruzbuilt.com/2011/05/15/skim-shady-show-friday-20th-rio-theater-2/</link>
		<comments>http://www.santacruzbuilt.com/2011/05/15/skim-shady-show-friday-20th-rio-theater-2/#comments</comments>
		<pubDate>Sun, 15 May 2011 19:38:29 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Bud Freitas]]></category>
		<category><![CDATA[Cheyne Pearson]]></category>
		<category><![CDATA[Cole Kerby]]></category>
		<category><![CDATA[Darshan Gooch]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Ian Walker]]></category>
		<category><![CDATA[Jeremy Scribner]]></category>
		<category><![CDATA[Kalā Buthman]]></category>
		<category><![CDATA[Matt Myers]]></category>
		<category><![CDATA[Omar "O-Dog" Etcheverry]]></category>
		<category><![CDATA[Random ISH]]></category>
		<category><![CDATA[Seven 7 Adams]]></category>
		<category><![CDATA[Zane Keith]]></category>
		<category><![CDATA[body glove wetsuits]]></category>
		<category><![CDATA[bud freitas]]></category>
		<category><![CDATA[cheyne pearson]]></category>
		<category><![CDATA[cole kerby]]></category>
		<category><![CDATA[darshan gooch]]></category>
		<category><![CDATA[fringe clothing]]></category>
		<category><![CDATA[ian wal]]></category>
		<category><![CDATA[kala buthman]]></category>
		<category><![CDATA[matt myers]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[ping pong]]></category>
		<category><![CDATA[Rusty Clothing]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[seven adams]]></category>
		<category><![CDATA[zane]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1319</guid>
		<description><![CDATA[Dana &#8220;SkimShady&#8221; Baldzikowski has out done himself once again, and for $2 you can see it all. His local TV show has been a hit since day one and his style is unmatched. Known for busting huge airs on his skimskate or skimsmashing the shorepound at 26th ave. the &#8220;Best of The SkimShady Show&#8221; worldwide <a href='http://www.santacruzbuilt.com/2011/05/15/skim-shady-show-friday-20th-rio-theater-2/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/05/15/skim-shady-show-friday-20th-rio-theater-2/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/05/15/skim-shady-show-friday-20th-rio-theater-2/" data-counter="top"></script></div><p>Dana &#8220;SkimShady&#8221; Baldzikowski has out done himself once again, and for $2 you can see it all. His local TV show has been a hit since day one and his style is unmatched. Known for busting huge airs on his skimskate or skimsmashing the shorepound at 26th ave. the &#8220;Best of The SkimShady Show&#8221; worldwide video premier is this <a href="http://www.facebook.com/event.php?eid=127950720616417" target="_blank">Friday May 20th at the Rio Theater</a>. Tons of great prizes and guranteed insane footage of Santa Cruz surf and skate lifestyle. Sponsors include <a href="http://www.bodyglove.com/" target="_blank">Body Glove</a> , <a href="http://www.santacruzbuilt.com/store/index.php?manufacturers_id=83&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8">Santa Cruz Skate and Surf Shop</a>, FRINGE, Arnette Sunglasses and <a href="http://www.rusty.com" target="_blank">Rusty Clothing</a>. See you there!!! Looking forward to seeing the <a href="http://www.santacruzbuilt.com/category/sc-family/surfers-sc-family/">SC Family segments</a>.</p>
<div id="attachment_1320" class="wp-caption aligncenter" style="width: 560px"><img class="size-full wp-image-1320" title="Best of SkimShady Show" src="http://www.santacruzbuilt.com/wp-content/uploads/219024_208022949221134_192730587417037_674780_4244313_o-e1305487692651.jpg" alt="" width="550" height="415" /><p class="wp-caption-text">Best of SkimShady Show Friday May 20th Rio Theater</p></div>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Omar &#8220;O-Dog&#8221; Etcheverry SC Profile</title>
		<link>http://www.santacruzbuilt.com/2011/02/28/omar-o-dog-etcheverry-sc-profile/</link>
		<comments>http://www.santacruzbuilt.com/2011/02/28/omar-o-dog-etcheverry-sc-profile/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 09:43:12 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Omar "O-Dog" Etcheverry]]></category>
		<category><![CDATA[Aloha Island Grill]]></category>
		<category><![CDATA[Globe]]></category>
		<category><![CDATA[oam]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[Rusty Clothing]]></category>
		<category><![CDATA[Rusty Surfboards]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[Sector 9 Skateboards]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1059</guid>
		<description><![CDATA[Omar &#8220;O-Dog&#8221; Etcheverry &#160; O-Dog has been an SC Family member for almost 14 years now, from the days of NSSA to commentating the X-Games and interviewing world champions&#8230;Omar is the man. When he isn&#8217;t surfing (whether it&#8217;s at the studio getting shacked or towing monster secret spots) you can find him DJ&#8217;ing any given <a href='http://www.santacruzbuilt.com/2011/02/28/omar-o-dog-etcheverry-sc-profile/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/02/28/omar-o-dog-etcheverry-sc-profile/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/02/28/omar-o-dog-etcheverry-sc-profile/" data-counter="top"></script></div><h1>Omar &#8220;O-Dog&#8221; Etcheverry</h1>
<div id="attachment_1093" class="wp-caption alignleft" style="width: 310px"><img class="size-full wp-image-1093" title="ultraflx-odog-march-2010-19" src="http://www.santacruzbuilt.com/wp-content/uploads/ultraflx-odog-march-2010-19-e1298961759297.jpg" alt="" width="300" height="404" /><p class="wp-caption-text">Omar Etcheverry Surftech Ad, do work son!</p></div>
<p>&nbsp;</p>
<p>O-Dog has been an SC Family member for almost 14 years now, from the days of NSSA to commentating the X-Games and interviewing world champions&#8230;Omar is the man. When he isn&#8217;t surfing (whether it&#8217;s at the studio getting shacked or towing monster secret spots) you can find him DJ&#8217;ing any given weekend from S.F. to L.A. or at his home base MOTIV.  SC Family hangs a Christmas Stocking every year for Omar, he is a lifer!</p>
<p>Current Sponsors:  <a href="http://www.santacruzbuilt.com/store/index.php?manufacturers_id=79&amp;osCsid=52dc3d30fce3bf312eb69a6a7d6a6667">Rusty Clothing, Rusty Surfboards</a>, <a href="http://www.santacruzbuilt.com/store/index.php?cPath=3637_3754_3759" target="_blank">Sector 9 Skateboards</a>, <a href="http://www.santacruzbuilt.com/store/index.php?manufacturers_id=3&amp;osCsid=52dc3d30fce3bf312eb69a6a7d6a6667">Santa Cruz Skate and Surf Shop</a>, Globe, <a href="http://www.santacruzbuilt.com/store/index.php?cPath=3822_3854_4273" target="_blank">OAM</a>, <a href="http://alohaislandgrille.com/" target="_blank">Aloha Island Grill</a></p>
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]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tarp Surfing gets nominated for Favorite Viral Video Star 2011 VOTE DAILY!</title>
		<link>http://www.santacruzbuilt.com/2010/11/13/tarp-surfing-gets-nominated-for-favorite-viral-video-star-2011-vote-daily/</link>
		<comments>http://www.santacruzbuilt.com/2010/11/13/tarp-surfing-gets-nominated-for-favorite-viral-video-star-2011-vote-daily/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 05:58:15 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[favorite viral video star]]></category>
		<category><![CDATA[homer henard]]></category>
		<category><![CDATA[nic lamb]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[peoples choice awards 2011]]></category>
		<category><![CDATA[ruse entertainment]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=844</guid>
		<description><![CDATA[YEWWWWWW it keeps getting better as Tarp Surfing gets nominated as Favorite Viral Video Star for 2011. You can vote everyday and we need you to NOW and EVERYDAY 1000 times !!!! Vote and then refresh and vote then hit refresh&#8230;repeat till you cannot see&#8230;]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2010/11/13/tarp-surfing-gets-nominated-for-favorite-viral-video-star-2011-vote-daily/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2010/11/13/tarp-surfing-gets-nominated-for-favorite-viral-video-star-2011-vote-daily/" data-counter="top"></script></div><p>YEWWWWWW it keeps getting better as Tarp Surfing gets nominated as <a href="http://www.peopleschoice.com/pca/vote/votenow.jsp?category=&amp;pollId=&amp;optionId=" target="_blank">Favorite Viral Video Star for 2011</a>. You can vote everyday and we need you to NOW and EVERYDAY 1000 times !!!! Vote and then refresh and vote then hit refresh&#8230;repeat till you cannot see&#8230;</p>
<p><object id="voteatpeopleschoice.com" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="300" height="200" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="never" /><param name="allowNetworking" value="internal" /><param name="flashvars" value="pollId=1100000&amp;path=http://www.peopleschoice.com/pca" /><param name="src" value="http://cdn.peopleschoice.com/pca/flash/widgets/pca_vote_widget_loader_300x200.swf" /><embed id="voteatpeopleschoice.com" type="application/x-shockwave-flash" width="300" height="200" src="http://cdn.peopleschoice.com/pca/flash/widgets/pca_vote_widget_loader_300x200.swf" flashvars="pollId=1100000&amp;path=http://www.peopleschoice.com/pca" allownetworking="internal" allowscriptaccess="never"></embed></object></p>
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		</item>
		<item>
		<title>Tarp Surfing event raises 500 pounds of food for Grind Out Hunger!</title>
		<link>http://www.santacruzbuilt.com/2010/09/10/tarp-surfing-event-raises-500-pounds-of-food-for-grind-out-hunger/</link>
		<comments>http://www.santacruzbuilt.com/2010/09/10/tarp-surfing-event-raises-500-pounds-of-food-for-grind-out-hunger/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 05:02:31 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Parties]]></category>
		<category><![CDATA[102.5 kdon]]></category>
		<category><![CDATA[black tide]]></category>
		<category><![CDATA[bud freitas]]></category>
		<category><![CDATA[chris killen]]></category>
		<category><![CDATA[danny keith]]></category>
		<category><![CDATA[fringe clothing]]></category>
		<category><![CDATA[fuji tv]]></category>
		<category><![CDATA[grind out hunger]]></category>
		<category><![CDATA[homer henard]]></category>
		<category><![CDATA[jimbo phillips]]></category>
		<category><![CDATA[kyle thierman]]></category>
		<category><![CDATA[luke rockhold]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[ruse entertainement]]></category>
		<category><![CDATA[sam diggedy]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[santa cruz waves]]></category>
		<category><![CDATA[second harvest food bank santa cruz county]]></category>
		<category><![CDATA[seth migdail]]></category>
		<category><![CDATA[skateworks]]></category>
		<category><![CDATA[skimshady]]></category>
		<category><![CDATA[tyler fox]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=762</guid>
		<description><![CDATA[As the holidays approach its hard to forget that 1 in 4 kids in Santa Cruz County are going hungry. Grind Out Hunger is the charity we started and we support it 100%. 2009 over 130,000 pounds of food was raised to help feed hungry children in Santa Cruz County. 2010 we want to double <a href='http://www.santacruzbuilt.com/2010/09/10/tarp-surfing-event-raises-500-pounds-of-food-for-grind-out-hunger/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2010/09/10/tarp-surfing-event-raises-500-pounds-of-food-for-grind-out-hunger/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2010/09/10/tarp-surfing-event-raises-500-pounds-of-food-for-grind-out-hunger/" data-counter="top"></script></div><p>As the holidays approach its hard to forget that 1 in 4 kids in Santa Cruz County are going hungry. <a href="http://www.grindouthunger.org" target="_blank">Grind Out Hunger</a> is the charity we started and we support it 100%. 2009 over 130,000 pounds of food was raised to help feed hungry children in Santa Cruz County. 2010 we want to double that to 250,000 pounds and we are 500 pounds closer.</p>
<p><a href="http://www.tarpsurfing.com" target="_blank">Tarp Surfing</a> legends Homer Henard, Omar Etcheverry, <a href="http://www.ruseentertainment.com" target="_blank">Chris Killen</a> <a href="http://www.facebook.com/album.php?aid=207005&amp;id=520303902" target="_blank">Seth Migdail</a>, Dana &#8220;SkimShady&#8221; and DK pull some major Tarp Kegs to raise money/food for <a href="http://www.grindouthunger.org" target="_blank">Grind Out Hunge</a>r special thanks to <a href="http://alohaislandgrille.com/" target="_blank">Timmy of Aloha Island Grille</a> for the killah grinds!!! <a href="http://www.thechesters.net" target="_blank">The Chesters</a> for the video production and <a href="http://www.blacktidemusic.com/" target="_blank">Black Tide</a> for the song!</p>
<p>Special appearances by <a href="http://www.facebook.com/rockholdmma" target="_blank">Luke Rockhold</a>, Bud Freitas, Kyle Thierman, FujiTV (from Japan), <a href="http://www.facebook.com/album.php?aid=207005&amp;id=520303902" target="_blank">Seth Migdail</a>, <a href="http://santacruzwaves.com/galleries/245-tarp-surfing-extravaganza-gallery-1.html" target="_blank">Tyler Fox</a> and many many more that made the day seriously out of control!!!</p>
<p>Make sure you keep an eye out for the Skateboard Ramp Donation Station as it makes its way around the county.  Here is a little video made for us by <a href="http://www.thechesters.net" target="_blank">The Chesters</a> with some <a href="http://www.blacktidemusic.com/" target="_blank">Black Tide</a> music&#8230;enjoy and get involved!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="475" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/AomWZloU6tY?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="600" height="475" src="http://www.youtube.com/v/AomWZloU6tY?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div id="attachment_763" class="wp-caption aligncenter" style="width: 550px"><img class="size-full wp-image-763 " title="Grind Out Hunger" src="http://www.santacruzbuilt.com/wp-content/uploads/2010/09/58762_1517382366830_1002610115_31538295_5653569_n-e1284180482415.jpg" alt="" width="540" height="403" /><p class="wp-caption-text">Grind Out Hunger Skateboard Donation Station</p></div>
<p><div id="attachment_764" class="wp-caption aligncenter" style="width: 550px"><img class="size-full wp-image-764 " title="Grind Out Hunger" src="http://www.santacruzbuilt.com/wp-content/uploads/2010/09/grindouthunger-banner-scb.jpg" alt="" width="540" height="271" /><p class="wp-caption-text">Grind Out Hunger Sponsors 2010</p></div><br />
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]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2010/09/10/tarp-surfing-event-raises-500-pounds-of-food-for-grind-out-hunger/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Tarp Surfing in the new Apple iPod Touch TV Ad!</title>
		<link>http://www.santacruzbuilt.com/2010/09/01/tarp-surfing-in-the-new-apple-ipod-touch-tv-ad/</link>
		<comments>http://www.santacruzbuilt.com/2010/09/01/tarp-surfing-in-the-new-apple-ipod-touch-tv-ad/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 20:21:27 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Random ISH]]></category>
		<category><![CDATA[apple ipod touch]]></category>
		<category><![CDATA[chris killen]]></category>
		<category><![CDATA[danny keith]]></category>
		<category><![CDATA[grind out hunger]]></category>
		<category><![CDATA[homer henard]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[tarp surfing]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=746</guid>
		<description><![CDATA[TarpSurfing has become a world wide phenomenon and SC is right there with it! Take a look at the screen shot and link on over to Apple&#8217;s Website to watch the video yourself (look in lower right corner for &#8220;TV AD&#8221; click and watch)! I guess you could say Tarp Surfing is the new POP <a href='http://www.santacruzbuilt.com/2010/09/01/tarp-surfing-in-the-new-apple-ipod-touch-tv-ad/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2010/09/01/tarp-surfing-in-the-new-apple-ipod-touch-tv-ad/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2010/09/01/tarp-surfing-in-the-new-apple-ipod-touch-tv-ad/" data-counter="top"></script></div><p>TarpSurfing has become a world wide phenomenon and SC is right there with it! Take a look at the screen shot and link on over to <a href="http://www.apple.com/ipodtouch/gallery/#ad" target="_blank">Apple&#8217;s Website</a> to watch the video yourself (look in lower right corner for &#8220;TV AD&#8221; click and watch)! I guess you could say Tarp Surfing is the new POP CULTURE ICON!!! Make sure you come to our Tarp Surfing event at <a href="http://www.facebook.com/event.php?eid=141396115897090&amp;ref=ts" target="_blank">Santa Cruz Skate and Surf Shop</a> which benefits <a href="http://www.grindouthunger.org " target="_blank">Grind Out Hunger</a>.</p>
<div id="attachment_747" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-747" title="tarpipodtouch" src="http://www.santacruzbuilt.com/wp-content/uploads/2010/09/tarpipodtouch.gif" alt="" width="500" height="301" /><p class="wp-caption-text">Tarp Surfing in new Apple iPod Touch TV commercial</p></div>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="362" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/bQbbCFj5sQY?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="600" height="362" src="http://www.youtube.com/v/bQbbCFj5sQY?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Santa Cruz Skate and Surf Shop 1st Annual Tarp Surfing Extravaganza</title>
		<link>http://www.santacruzbuilt.com/2010/08/22/santa-cruz-skate-and-surf-shop-1st-annual-tarp-surfing-extravaganza/</link>
		<comments>http://www.santacruzbuilt.com/2010/08/22/santa-cruz-skate-and-surf-shop-1st-annual-tarp-surfing-extravaganza/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 03:12:54 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[Parties]]></category>
		<category><![CDATA[chris killen]]></category>
		<category><![CDATA[homer henard]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[ruse entertainment]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[tarp surfing]]></category>
		<category><![CDATA[tarpsurfing.com]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=725</guid>
		<description><![CDATA[The innovators of Tarp Surfing and http://www.tarpsurfing.com/ will be on site September 6th at Santa Cruz Skate and Surf Shop 912 41st Ave. pulling barrel after barrel for all to enjoy. All you have to do is bring 1 pound of food for every Tarp Barrel you would like to get (all food will benefit <a href='http://www.santacruzbuilt.com/2010/08/22/santa-cruz-skate-and-surf-shop-1st-annual-tarp-surfing-extravaganza/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2010/08/22/santa-cruz-skate-and-surf-shop-1st-annual-tarp-surfing-extravaganza/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2010/08/22/santa-cruz-skate-and-surf-shop-1st-annual-tarp-surfing-extravaganza/" data-counter="top"></script></div><p>The innovators of Tarp Surfing and <a rel="nofollow" href="http://www.tarpsurfing.com/" target="_blank">http://www.tarpsurfing.com/</a> will be on site September 6th at Santa Cruz Skate and Surf Shop 912 41st Ave. pulling barrel after barrel for all to enjoy. All you have to do is bring 1 pound of food for every Tarp Barrel you would like to get (all food will benefit <a rel="nofollow" href="http://www.grindouthunger.org/" target="_blank">http://www.GrindOutHunger.org/</a>)&#8230;watch as Homer Henard (Wizard of the Tarp), Omar Etcheverry, Chris Killen (<a href="http://www.ruseentertainment.com" target="_blank">Ruse Entertainment</a>) and DK pull massive kegging Tarps for all to see. The day will be filmed and edited for the world to watch! Tons of deals this weekend as we roll out the hookups with up to 60% off all clothing and 30% off selected skate and surf hardgoods!!! Make sure to check out our <a href="http://www.facebook.com/event.php?eid=141396115897090&amp;ref=mf" target="_blank">Facebook Event</a> and don&#8217;t miss this party space is limited so make sure to RSVP!!</p>
<div id="attachment_726" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-726" title="Tarp Surfing" src="http://www.santacruzbuilt.com/wp-content/uploads/2010/08/tarpsurfingbarrel111.gif" alt="" width="500" height="463" /><p class="wp-caption-text">Tarp Surfing on September 6th starts at 12pm bring 1 pound of food for every barrel!</p></div>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Tarp Surfing is the next big thing! Not for the SUP&#8217;er</title>
		<link>http://www.santacruzbuilt.com/2010/07/19/tarp-surfing-is-the-next-big-thing-not-for-the-super/</link>
		<comments>http://www.santacruzbuilt.com/2010/07/19/tarp-surfing-is-the-next-big-thing-not-for-the-super/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 06:02:17 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Random ISH]]></category>
		<category><![CDATA[homer henard]]></category>
		<category><![CDATA[nic lamb]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[ruse entertainment]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[tarp surfer]]></category>
		<category><![CDATA[tarp surfing]]></category>
		<category><![CDATA[tarp surfing santa cruz]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=652</guid>
		<description><![CDATA[Hey it takes some serious balls to pull into the massive tarp barrel&#8230;.watch and enjoy as SC&#8217;s finest carves a new niche in getting piped. Watch as Teahpoo style barrels are manifested in perfect form as Homer Henard, Nic Lamb and Omar &#8220;Odog&#8221; Etcheverry soul arch through the caverns you will come to know as <a href='http://www.santacruzbuilt.com/2010/07/19/tarp-surfing-is-the-next-big-thing-not-for-the-super/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2010/07/19/tarp-surfing-is-the-next-big-thing-not-for-the-super/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2010/07/19/tarp-surfing-is-the-next-big-thing-not-for-the-super/" data-counter="top"></script></div><p>Hey it takes some serious balls to pull into the massive tarp barrel&#8230;.watch and enjoy as SC&#8217;s finest carves a new niche in getting piped.  Watch as Teahpoo style barrels are manifested in perfect form as Homer Henard, Nic Lamb and <a href="http://www.santacruzbuilt.com/family/surfers/omar-o-dog-etcheverry/" target="_self">Omar &#8220;Odog&#8221; Etcheverry</a> soul arch through the caverns you will come to know as &#8220;Tarp Surfing&#8221; We see a serious opportunity here. DO NOT TRY THIS AT HOME!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="564" height="448" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/t6-vb20srZI&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="564" height="448" src="http://www.youtube.com/v/t6-vb20srZI&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object> </p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mavericks by Ruse Entertainment</title>
		<link>http://www.santacruzbuilt.com/2010/02/16/mavericks-by-ruse-entertainment/</link>
		<comments>http://www.santacruzbuilt.com/2010/02/16/mavericks-by-ruse-entertainment/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 05:56:12 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[chris killen]]></category>
		<category><![CDATA[Half Moon Bay]]></category>
		<category><![CDATA[mavericks]]></category>
		<category><![CDATA[mavericks surf contest]]></category>
		<category><![CDATA[nic lamb]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[ruse entertainement]]></category>
		<category><![CDATA[rusty long]]></category>
		<category><![CDATA[shane dorian]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=353</guid>
		<description><![CDATA[Ruse Entertainment was in the water on a ski gettin the goods from about as close as you can get without being in the line up. Check out Nic Lamb, Shane Dorian and Rusty Long setting the bar early before the comp started&#8230;Mavericks is no joke!]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2010/02/16/mavericks-by-ruse-entertainment/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2010/02/16/mavericks-by-ruse-entertainment/" data-counter="top"></script></div><p><a href="http://ruseentertainment.com/" target="_blank">Ruse Entertainment</a> was in the water on a ski gettin the goods from about as close as you can get without being in the line up. Check out Nic Lamb, Shane Dorian and Rusty Long setting the bar early before the comp started&#8230;Mavericks is no joke!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/e7R8jNcIVJU&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/e7R8jNcIVJU&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object>  </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OAM Traction Pads in stock! Use coupon code &#8220;OAMtraction&#8221; for 20% off</title>
		<link>http://www.santacruzbuilt.com/2010/01/02/oam-traction-pads-in-stock-use-coupon-code-oamtraction-for-20-off/</link>
		<comments>http://www.santacruzbuilt.com/2010/01/02/oam-traction-pads-in-stock-use-coupon-code-oamtraction-for-20-off/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 22:33:17 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[New Product]]></category>
		<category><![CDATA[bud freitas]]></category>
		<category><![CDATA[oam traction pads]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[surfboards]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=283</guid>
		<description><![CDATA[OAM Traction pads have landed at Santa Cruz Skate and Surf Shop. OAM proudly sponsors SC family member Omar &#8220;ODOG&#8221; Etcheverry enough said. If you buy online use code &#8220;OAMtraction&#8221; to get 20% discount online or in the store just mention the coupon code you see here&#8230;tell a friend and pass it on its good <a href='http://www.santacruzbuilt.com/2010/01/02/oam-traction-pads-in-stock-use-coupon-code-oamtraction-for-20-off/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2010/01/02/oam-traction-pads-in-stock-use-coupon-code-oamtraction-for-20-off/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2010/01/02/oam-traction-pads-in-stock-use-coupon-code-oamtraction-for-20-off/" data-counter="top"></script></div><p><a href="http://www.santacruzbuilt.com/store/index.php?cPath=3822_3854_4273" target="_blank">OAM Traction pads</a> have landed at Santa Cruz Skate and Surf Shop. OAM proudly sponsors SC family member<a href="http://www.santacruzbuilt.com/family/surfers/omar-o-dog-etcheverry/" target="_blank"> Omar &#8220;ODOG&#8221; Etcheverry</a> enough said. If you buy online use code &#8220;OAMtraction&#8221; to get 20% discount online or in the store just mention the coupon code you see here&#8230;tell a friend and pass it on its good till Jan 10th 2010.</p>
<div id="attachment_285" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.santacruzbuilt.com/store/index.php?cPath=3822_3854_4273" target="_blank"><img class="size-full wp-image-285" title="oampromo" src="http://www.santacruzbuilt.com/wp-content/uploads/2010/01/oampromo1.jpg" alt="OAM Traction Pad Sale in store and online!" width="500" height="462" /></a><p class="wp-caption-text">OAM Traction Pad Sale in store and online!</p></div>
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		<slash:comments>0</slash:comments>
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