Tarp Surfing is the next big thing! Not for the SUP’er

Hey it takes some serious balls to pull into the massive tarp barrel….watch and enjoy as SC’s finest carves a new niche in getting piped.  Watch as Teahpoo style barrels are manifested in perfect form as Homer Henard, Nic Lamb and Omar “Odog” Etcheverry soul arch through the caverns you will come to know as [...]

Hey it takes some serious balls to pull into the massive tarp barrel….watch and enjoy as SC’s finest carves a new niche in getting piped.  Watch as Teahpoo style barrels are manifested in perfect form as Homer Henard, Nic Lamb and Omar “Odog” Etcheverry soul arch through the caverns you will come to know as “Tarp Surfing” We see a serious opportunity here. DO NOT TRY THIS AT HOME!

Mavericks by Ruse Entertainment

Ruse Entertainment was in the water on a ski gettin the goods from about as close as you can get without being in the line up. Check out Nic Lamb, Shane Dorian and Rusty Long setting the bar early before the comp started…Mavericks is no joke!

Ruse Entertainment was in the water on a ski gettin the goods from about as close as you can get without being in the line up. Check out Nic Lamb, Shane Dorian and Rusty Long setting the bar early before the comp started…Mavericks is no joke!

OAM Traction Pads in stock! Use coupon code “OAMtraction” for 20% off

OAM Traction pads have landed at Santa Cruz Skate and Surf Shop. OAM proudly sponsors SC family member Omar “ODOG” Etcheverry enough said. If you buy online use code “OAMtraction” to get 20% discount online or in the store just mention the coupon code you see here…tell a friend and pass it on its good [...]

OAM Traction pads have landed at Santa Cruz Skate and Surf Shop. OAM proudly sponsors SC family member Omar “ODOG” Etcheverry enough said. If you buy online use code “OAMtraction” to get 20% discount online or in the store just mention the coupon code you see here…tell a friend and pass it on its good till Jan 10th 2010.

OAM Traction Pad Sale in store and online!

OAM Traction Pad Sale in store and online!

SC Brand welcomes Omar “O-Dog” Etcheverry back to the team!

O-Dog has been a Pleasure Point fixture for over 2 decades now. Starting his surfing career at the young age of 14, Omar has proven time and again why he is the man on the Point. Please welcome Omar back to the SC Brand team!

O-Dog has been a Pleasure Point fixture for over 2 decades now. Starting his surfing career at the young age of 14, Omar has proven time and again why he is the man on the Point. Please welcome Omar back to the SC Brand team!

SC Family Omar “O-Dog” Etcheverry on North Shore

Of course when a product needs to be tested, often times our family members are called to duty. Here is Omar “O-Dog” Etcheverry makin it happen with new Surftech UltraFLX Surfboard Technology on the North Shore of Oahu..enjoy.

Of course when a product needs to be tested, often times our family members are called to duty. Here is Omar “O-Dog” Etcheverry makin it happen with new Surftech UltraFLX Surfboard Technology on the North Shore of Oahu..enjoy.