Ruse Entertainment was in the water on a ski gettin the goods from about as close as you can get without being in the line up. Check out Nic Lamb, Shane Dorian and Rusty Long setting the bar early before the comp started…Mavericks is no joke!

After a day of huge waves at the Mavericks 2010 contest, including two set waves that pushed through and swept about 20 people onto the beach breaking bones and scraping people up. Chris Bertish is the winner of the 2010 Mavericks Contest!

Mavericks 2010 winners

1. Chris Bertish
2. Shane Desmond
3. Anthony Tashnick
4. Dave Wassel
5. Carlos Burle
6. Kenny Skindog

Hopefully this works, the Mavericks website has been down for a little bit now. Mavericks is ON!

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The surfers have voted and Mavericks is ON! And SC Family Josh Loya will be in the mix as 24 of the worlds best compete for the title in Half Moon Bay. There are numerous places to watch it online or you can go to El Palomar and The Crepe Place to watch it live. We will find one and embed it here. Stay tuned as a monster swell fills in Saturday and the boys go head on to take home over $150,000 meet the 24 Surfers invited. Good luck to all the Santa Cruz Boys representing!

Josh Loya at Mavericks

PRESS RELEASE JUST RECEIVED…sometimes you gotta do what you gotta do…

Half Moon Bay, Calif. – Mavericks pioneer and big wave surf legend Jeff Clark filed a lawsuit today against Mavericks Surf Ventures Inc. (MSV), the company he co-founded to run the Mavericks Surf Contest, and its current directors. The lawsuit cites breach of contract, breach of fiduciary duty and fraud.

The lawsuit comes one week after an already re-scheduled mediation was canceled by MSV attorney Paul Marotta and CEO Keir Beidling, claiming the Mavericks Surf Contest would be held that week. It was not.

“I’ve waited patiently and remained quiet in an effort to settle our issues in private, without casting a shadow over the contest that I founded. But it’s obvious MSV has no intention of working this out. They have forced me to file suit in order to move on with my life,” Clark said.

“When I signed on to partner with Keir and Evolve Sports, I trusted them to do the right thing, to honor my spirit and passion for surfing,” Clark said. “I made a mistake and I trusted the wrong people. They have refused to honor the contracts they created and have turned the contest into a corporate circus.”

The complaint, filed with the Superior Court of San Francisco County, states that MSV breached its contracts with Clark, withheld payments on those contracts, and breached its fiduciary duties to shareholders by the Board’s self-dealing, squandering of corporate assets and failure to disclose even basic financial and other corporate information. The suit claims that, in breaching their fiduciary duties, MSV and its current directors acted with oppression, fraud and malice.

“Jeff is a nice guy who, on his own, wouldn’t seek vindication through legal action. Jeff is one of the world’s greatest big wave surfers, is passionate about his work and cares about surfing and the surf community,’ said Clark’s attorney Richard Mooney. “It is my job to care about Jeff and his interests. And in this case, his interests were harmed by corporate executives who made promises they never intended to keep.”

Clark is credited with pioneering Mavericks, the big wave surf spot off the California coast, at the age of 17. Clark surfed Mavericks alone for 15 years before it became recognized by the surf community as one of the biggest and most dangerous big waves in the world. In 1998, Clark founded the Mavericks Surf Contest with Quicksilver, calling it the Men Who Ride Mountains event. Clark partnered with Evolve Sports in 2003 to represent him as an athlete, and later they created Mavericks Surf Ventures to run the Mavericks Surf Contest. MSV terminated Clark as Contest Director in June 2009.