Santa Cruz Skate and Surf Shop is all about being responsible…yeah right. But we did stumble upon this great vitamin packed drink that is all the rage called Activate Drinks “it’s hid in the lid” So this Saturday April 10th from 12pm to 4pm at Santa Cruz Skate and Surf Shop 912 41st Ave Santa Cruz Ca 95062. The Activate team will be on site giving away a grip of drinks and answering any questions about the different vitamin packed drinks sweetened with Stevia (means 0 grams of sugar). Max and the crew have had a relentless “Balls of Fury” ping pong streak going on so we figured we could up the ante…play the crew get a 15% discount on all clothing and get a free Activate Drink. You actually beat one of our guys, you get 30% off all clothing and 20% off all skate and surf hardgoods, plus half of a case of Activate Drinks!!! Come in rocking an SC item add additional 10% to the offers above and have a chance to get 30% off hardgoods and 40% off clothing!!!! What other shop is hooking up its closest friends like this??? Get down there tomorrow or miss out, this is an in store promo only!!!

Balls of Fury at Santa Cruz Skate and Surf Shop...win and you get hooked up!!!

For us, ACTIVATE’s founders, taking vitamins every day had become more hassle than it was worth. Swallowing horse pills and dumping supplement powders into water bottles was just not cutting it.

We looked to vitamin-enhanced waters for an answer, but found labels filled with empty promises. In our search for something better, we made a discovery that demanded attention.

At first, it seemed like nothing more than an intriguing gimmick – a cap that featured a moisture-resistant compartment inside where ingredients could be stored and released before drinking. Nice idea. But as we began to research the benefits of keeping the active ingredients separate from the water, we realized the key was hidden inside this innovative cap.

According to our research conducted in partnership with an independent analytical laboratory, vitamins and other ingredients lose their potency sitting in water. By storing the active ingredients inside the unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method we were seeking.

On that day, ACTIVATE was born – naturally sweetened with Stevia, with only 5 calories per bottle, no preservatives, surprising flavor and fresh ingredients delivered with a twist.