<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Santa Cruz Built</title>
	<atom:link href="http://www.santacruzbuilt.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.santacruzbuilt.com</link>
	<description></description>
	<lastBuildDate>Wed, 25 Jan 2012 03:24:20 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Indoor Mini Ramp opens as &#8220;Lot F&#8221; inside Santa Cruz Skate Shop</title>
		<link>http://www.santacruzbuilt.com/2012/01/20/indoor-mini-ramp-opens-lot-f-santa-cruz-skate-shop/</link>
		<comments>http://www.santacruzbuilt.com/2012/01/20/indoor-mini-ramp-opens-lot-f-santa-cruz-skate-shop/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 05:38:43 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[LOT F]]></category>
		<category><![CDATA[live oak training facility]]></category>
		<category><![CDATA[lot f]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=2200</guid>
		<description><![CDATA[&#160; Here is how it is gonna work&#8230;two 3 hour sessions a day, we will allow up to 6 people at a time to skate the ramp FIRST COME FIRST SERVED. Once someone leaves their session and another skater wants to jump in on a session they can for the standard fee. Pros, ho&#8217;s, friends <a href='http://www.santacruzbuilt.com/2012/01/20/indoor-mini-ramp-opens-lot-f-santa-cruz-skate-shop/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2012/01/20/indoor-mini-ramp-opens-lot-f-santa-cruz-skate-shop/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>&nbsp;</p>
<p>Here is how it is gonna work&#8230;two 3 hour sessions a day, we will allow up to 6 people at a time to skate the ramp FIRST COME FIRST SERVED. Once someone leaves their session and another skater wants to jump in on a session they can for the standard fee. Pros, ho&#8217;s, friends and enemies all have to wear helmets and everyone pays. Sorry, unless you are a Santa Cruz Skate Shop team rider or VIP you have to pay. In addition there are some basic rules as follows:</p>
<p>&nbsp;</p>
<h2>1. Don&#8217;t be a jackass, if you think you might be&#8230;you are. Low tolerance for this one. First couple of offenses you will be verbally warned, depending on who is moderating the ramp if you are an extreme jackass you might be asked to leave. If you get asked to leave and continue to be a jackass you will be barred from coming back.</h2>
<h2>2. Everyone wears a helmet, see rule #1.</h2>
<h2>3. Clean up after yourself, throw your trash away. If you leave articles of clothing behind there will be a box we put that in. Every so often we will donate this clothing. See rule #1.</h2>
<h2>4. This is a PRIVATE ramp we do not have to let everyone skate, some people will never see this ramp. The ramp is ran by skaters for skaters, we want you to have fun. Pay attention to rule #1.</h2>
<h2>5. No alcohol allowed in skate ramp area during skate sessions. See rule #1.</h2>
<p>&nbsp;</p>
<p>LOT F is opening with an OPTIONAL SC FAMILY membership : $50 /year membership</p>
<p>SC FAMILY MEMBERS:  $3 for a 3 hour skate sesh 15% off skateboards, trucks, wheels and hard goods 20% off clothing and sunglasses.</p>
<p>NON-MEMBERS: $5 per skate sesh 3 hour skate session</p>
<p>Daily Sessions will be open from 12pm-3pm &amp; 3pm-6pm please call ahead to see if ramp is open(once you are in the system you will have our phone number), or you can check the <strong><a href="http://www.santacruzbuilt.com/livestream" target="_blank">LIVE CAM CLICK HERE</a>.</strong></p>
<p><strong>A waiver MUST be filled out, NOTARIZED and turned into Santa Cruz Skate Shop in order to skate the mini ramp. NO EXCEPTIONS EVEN VIP&#8217;S AND TEAM RIDERS. Once you are in the system you must bring an ID to be able to skate or be accompanied by your parents.</strong></p>
<p><strong><a href="http://www.santacruzbuilt.com/wp-content/uploads/SkateLiabilityReleaseForm_SCSS_SCH_GOH-2012.doc">CLICK HERE TO DOWNLOAD WAIVER FORM</a> <a href="http://www.santacruzbuilt.com/wp-content/uploads/SkateLiabilityReleaseForm_SCSS_SCH_GOH-2012.doc"> </a> </strong></p>
<p><strong><a href="https://www.google.com/search?aq=f&amp;sourceid=chrome&amp;ie=UTF-8&amp;q=notary+santa+cruz+county" target="_blank">CLICK HERE TO FIND A NOTARY CLOSEST TO SANTA CRUZ SKATE SHOP.</a></strong></p>
<p style="text-align: center;"> </p>
<p style="text-align: center;"><strong>Purchase your SC FAMILY MEMBERSHIP online. </strong></p>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input type="hidden" name="cmd" value="_s-xclick" />
<input type="hidden" name="hosted_button_id" value="GH8WFLLZ65XGS" />
<input type="image" name="submit" src="https://www.paypalobjects.com/en_US/i/btn/btn_buynowCC_LG.gif" alt="PayPal - The safer, easier way to pay online!" /> <img src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" alt="" width="1" height="1" border="0" /></form>
<p><div id="attachment_2203" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-2203" title="ramp1" src="http://www.santacruzbuilt.com/wp-content/uploads/ramp1.jpg" alt="" width="500" height="750" /><p class="wp-caption-text">Wall Ramp</p></div> <div id="attachment_2202" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-2202" title="ramp3" src="http://www.santacruzbuilt.com/wp-content/uploads/ramp3.jpg" alt="" width="500" height="750" /><p class="wp-caption-text">Lot F</p></div> <div id="attachment_2201" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-2201" title="ramp2" src="http://www.santacruzbuilt.com/wp-content/uploads/ramp2.jpg" alt="" width="500" height="750" /><p class="wp-caption-text">Your worst nightmare...</p></div>
<p style="text-align: center;"> </p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2012/01/20/indoor-mini-ramp-opens-lot-f-santa-cruz-skate-shop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dave Venor Surfboards are back at SCSS!</title>
		<link>http://www.santacruzbuilt.com/2012/01/12/dave-venor-surfboards-scss/</link>
		<comments>http://www.santacruzbuilt.com/2012/01/12/dave-venor-surfboards-scss/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 21:49:29 +0000</pubDate>
		<dc:creator>Lance</dc:creator>
				<category><![CDATA[Random ISH]]></category>
		<category><![CDATA[dave vernor]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[vernor surfboards]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=2173</guid>
		<description><![CDATA[Dave Venor Surfboards are back and we are excited about the new wide selection of radical&#8230; insane&#8230; and very sane shapes for every surfer! Dave a great board builder (and an even better guy) just dropped of a fresh batch with more to come. Dave will be doing custom orders through the shop as well. <a href='http://www.santacruzbuilt.com/2012/01/12/dave-venor-surfboards-scss/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2012/01/12/dave-venor-surfboards-scss/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>Dave Venor Surfboards are back and we are excited about the new wide selection of radical&#8230; insane&#8230; and very sane shapes for every surfer! Dave a great board builder (and an even better guy) just dropped of a fresh batch with more to come. Dave will be doing custom orders through the shop as well. SCSS&#8217;s selection of new and used surfboards is at 90+ boards and growing.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2012/01/12/dave-venor-surfboards-scss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SC Family Luke Rockhold vs Keith Jardine SHOwtime Strikeforce Main Event Jan 7th</title>
		<link>http://www.santacruzbuilt.com/2012/01/06/sc-family-luke-rockhold-keith-jardine-showtime-strikeforce-main-event-jan-7th/</link>
		<comments>http://www.santacruzbuilt.com/2012/01/06/sc-family-luke-rockhold-keith-jardine-showtime-strikeforce-main-event-jan-7th/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 05:46:47 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Fights]]></category>
		<category><![CDATA[Luke Rockhold]]></category>
		<category><![CDATA[keith jardine]]></category>
		<category><![CDATA[las vegas]]></category>
		<category><![CDATA[luke rockhold]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[showtime sports]]></category>
		<category><![CDATA[strikeforce]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=2134</guid>
		<description><![CDATA[&#160; 1/7/2012 10:00PST UPDATE: Luke Rockhold knocks Keith Jardine out 4:26 into round #1. Come on bro&#8230;who&#8217;s next? Tim Kennedy? Jacare rematch? Luke needs to be called the StrikeForce Street Sweeper. BOOM! Yahoo Sports:  Rockhold took care of business easily, waiting out the wild style of Jardine to land a huge right and followed it <a href='http://www.santacruzbuilt.com/2012/01/06/sc-family-luke-rockhold-keith-jardine-showtime-strikeforce-main-event-jan-7th/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2012/01/06/sc-family-luke-rockhold-keith-jardine-showtime-strikeforce-main-event-jan-7th/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>&nbsp;</p>
<h3><strong>1/7/2012 10:00PST UPDATE: Luke Rockhold knocks Keith Jardine out 4:26 into round #1. Come on bro&#8230;who&#8217;s next? Tim Kennedy? Jacare rematch? Luke needs to be called the StrikeForce Street Sweeper. BOOM!</strong></h3>
<p><em>Yahoo Sports: </em></p>
<p><em>Rockhold took care of business easily, waiting out the wild style of Jardine to land a huge right and followed it up with 17 more unanswered shots to force the referee to stop the fight at 4:26 of the first round.</em></p>
<p><em>The champ was happy to win, but had little interest in calling out Strikeforce&#8217;s No. 1 contender Tim Kennedy. Minutes after the victory, Showtime&#8217;s Mauro Ranallo asked about Rockhold defending his title against the Strikeforce roster.</em></p>
<p><em>&#8220;I like fighting and I like getting paid,&#8221; Rockhold said then hesitated. &#8220;Right now, all the best guys in the world at middleweight are in the UFC. Those are the guys I want. I want to fight the best in the world. I think they should bring over some top contenders. I believe I am one of top guys and I want to take on the best.&#8221;</em></p>
<p>Defending Srikeforce Middleweight World Champ and <a href="http://www.santacruzbuilt.com/category/sc-family/mma/luke-rockhold-mma/">SC Family member Luke Rockhold</a> facing off against Keith Jardine for the Main Event on SHOwtime Saturday night. It is a FREE PREVIEW weekend for SHOwtime so there is not a reason in the world why you wouldn&#8217;t watch at 10pm PST as SC Family Member Luke Rockhold goes on to defend his title and represent! </p>
<div id="attachment_2143" class="wp-caption aligncenter" style="width: 660px"><img class="size-full wp-image-2143" title="Luke Rockhold" src="http://www.santacruzbuilt.com/wp-content/uploads/rockholdtheotikossf13_77052-e1325914637724.jpg" alt="" width="650" height="433" /><p class="wp-caption-text">SC Family Luke Rockhold doin work son!</p></div>
<p><a href="http://sports.sho.com/#/mma/events/rockhold-vs-jardine" target="_blank">Luke Rockhold vs. Keith Jardine</a> Saturday Janruary 7th at 10pm PST Comcast Channel 576.</p>
<p>&nbsp;</p>
<p><object id="flashObj" width="700" height="593" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashVars" value="videoId=1365918548001&amp;playerID=29474209001&amp;playerKey=AQ~~,AAAAAAAA9pg~,GnOHJwU2r3sFsJRSf1bvZ_iPYmWg8io0&amp;domain=embed&amp;dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" /><param name="flashvars" value="videoId=1365918548001&amp;playerID=29474209001&amp;playerKey=AQ~~,AAAAAAAA9pg~,GnOHJwU2r3sFsJRSf1bvZ_iPYmWg8io0&amp;domain=embed&amp;dynamicStreaming=true" /><param name="allowfullscreen" value="true" /><param name="swliveconnect" value="true" /><param name="allowscriptaccess" value="always" /><param name="pluginspage" value="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" /><embed id="flashObj" width="700" height="593" type="application/x-shockwave-flash" src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" flashVars="videoId=1365918548001&amp;playerID=29474209001&amp;playerKey=AQ~~,AAAAAAAA9pg~,GnOHJwU2r3sFsJRSf1bvZ_iPYmWg8io0&amp;domain=embed&amp;dynamicStreaming=true" base="http://admin.brightcove.com" seamlesstabbing="false" allowFullScreen="true" swLiveConnect="true" allowScriptAccess="always" flashvars="videoId=1365918548001&amp;playerID=29474209001&amp;playerKey=AQ~~,AAAAAAAA9pg~,GnOHJwU2r3sFsJRSf1bvZ_iPYmWg8io0&amp;domain=embed&amp;dynamicStreaming=true" allowfullscreen="true" swliveconnect="true" allowscriptaccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" /></object></p>
<div id="attachment_2140" class="wp-caption aligncenter" style="width: 685px"><img class="size-full wp-image-2140" title="Luke Rockhold" src="http://www.santacruzbuilt.com/wp-content/uploads/Screen-Shot-2012-01-06-at-9.26.57-PM2-e1325914382667.png" alt="" width="675" height="303" /><p class="wp-caption-text">SC Family and Strikeforce Middleweight World Champ MMA record 8 - 1</p></div>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2012/01/06/sc-family-luke-rockhold-keith-jardine-showtime-strikeforce-main-event-jan-7th/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW SC Surf City Tees Available NOW &#8211; $12.95!!!</title>
		<link>http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/</link>
		<comments>http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 01:04:52 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[New Product]]></category>
		<category><![CDATA[jimbo phillips]]></category>
		<category><![CDATA[jimbo phillips graphix]]></category>
		<category><![CDATA[live oak skateboards]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[Surf City]]></category>
		<category><![CDATA[zane keith]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=2095</guid>
		<description><![CDATA[  It&#8217;s a NEW YEAR and we have decided that we are going to start bringing back some old SC logos and artwork. Rad, right!? We are going to be releasing small LIMITED batches periodically throughout the year, which means once they hit the floor at the shop you better come get &#8216;em because WE <a href='http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p> <a href="http://www.santacruzbuilt.com/wp-content/uploads/SURF_CITY.jpg"><img class=" wp-image-2110 alignleft" style="margin-top: 5px; margin-bottom: 5px; margin-left: 7px; margin-right: 7px;" title="SURF_CITY" src="http://www.santacruzbuilt.com/wp-content/uploads/SURF_CITY.jpg" alt="" width="247" height="237" /></a></p>
<p>It&#8217;s a NEW YEAR and we have decided that we are going to start bringing back some old SC logos and artwork. Rad, right!? We are going to be releasing small <strong>LIMITED</strong> batches periodically throughout the year, which means once they hit the floor at the shop you better come get &#8216;em because WE dont even know how long they will be available for&#8230;</p>
<p>Get it? Got it? GOOD.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Oh and did we mention that these tees are all going to be <strong>$12.95 EACH!</strong>? <br />can you say DEAL or what!? </p>
<p>Our first release is the <a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8" target="_blank">SC/Surf City tee</a>. With a NEW &#8221;Cracked SC&#8221; logo on front and the classic Surf City art by Jimbo Phillips on the back. You are going to want to pick one of these up quick because we only printed 14 of them. We may print more&#8230;we may not&#8230;</p>
<p>Mens Tee available white on black or black on white. </p>
<p>Head on over to <strong>912 41st Ave</strong> and pick one of these tees up TODAY! </p>
<p>You can also <a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8" target="_blank">ORDER A SHIRT ONLINE!!! </a></p>
<table border="0">
<tbody>
<tr>
<td><a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8"><img class="size-full wp-image-2106 aligncenter" title="shirt_front copy" src="http://www.santacruzbuilt.com/wp-content/uploads/shirt_front-copy.jpg" alt="" width="216" height="347" /></a></td>
<td><a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8"><img class="wp-image-2105 aligncenter" title="Shirt_back copy" src="http://www.santacruzbuilt.com/wp-content/uploads/Shirt_back-copy.jpg" alt="" width="259" height="389" /></a></td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<div class="wp-caption aligncenter" style="width: 510px"><a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8" target="_blank"><img title="Zane1" src="http://www.santacruzbuilt.com/wp-content/uploads/Zane1.jpg" alt="" width="500" height="750" /></a><p class="wp-caption-text">Zane Dude rockin the new tee.</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Birthday Zane!</title>
		<link>http://www.santacruzbuilt.com/2012/01/01/happy-birthday-zane/</link>
		<comments>http://www.santacruzbuilt.com/2012/01/01/happy-birthday-zane/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 20:00:59 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Zane Keith]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[zane keith]]></category>
		<category><![CDATA[zane reyes keith]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=2071</guid>
		<description><![CDATA[&#160; Born 1/1/1993 at 1:11am weighing in at 7lbs 7oz and 21 inches long, Zane Reyes Keith was born into the Santa Cruz Skate and Surf Shop legacy. He learned to crawl, walk and run inside the walls of this family business. Skateboarding and Surfing since he could stand up, Zane has decidedly set his life to <a href='http://www.santacruzbuilt.com/2012/01/01/happy-birthday-zane/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2012/01/01/happy-birthday-zane/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>&nbsp;</p>
<p>Born 1/1/1993 at 1:11am weighing in at 7lbs 7oz and 21 inches long, <a href="http://www.santacruzbuilt.com/category/sc-family/surfers-sc-family/zane-keith/">Zane Reyes Keith</a> was born into the Santa Cruz Skate and Surf Shop legacy. He learned to crawl, walk and run inside the walls of this family business.</p>
<div id="attachment_2073" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-2073" title="IMG_2166" src="http://www.santacruzbuilt.com/wp-content/uploads/IMG_2166-e1325443813591.jpg" alt="" width="500" height="669" /><p class="wp-caption-text">Zane and Dad downtown Santa Cruz Store circa 1997</p></div>
<p>Skateboarding and Surfing since he could stand up, Zane has decidedly set his life to revolve around the things that we all love the most.</p>
<div id="attachment_2072" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-2072" title="Zane Keith" src="http://www.santacruzbuilt.com/wp-content/uploads/IMG_2163-e1325443768562.jpg" alt="" width="500" height="373" /><p class="wp-caption-text">Zane and Dad surfing the Hook 1996</p></div>
<p>From day one kid we all new you would turn out to be a good natured all around ripper. You have the greatest gift of all, being able to surf and skate! </p>
<p><div id="attachment_2074" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-2074" title="Zane Keith" src="http://www.santacruzbuilt.com/wp-content/uploads/294730_290762687618050_212577825436537_1145000_791150691_n-e1325444153681.jpg" alt="" width="500" height="329" /><p class="wp-caption-text">Zane gap transfer Live Oak ad</p></div> <div id="attachment_2075" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-2075" title="Zane Keith" src="http://www.santacruzbuilt.com/wp-content/uploads/205211_206317852723720_100000365203603_713801_56007_n-e1325444212987.jpg" alt="" width="500" height="279" /><p class="wp-caption-text">Zane knocking the top off of it</p></div></p>
<p>&nbsp;</p>
<p><center><object width="224" height="400" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="src" value="http://www.facebook.com/v/1491293434623" /><embed width="224" height="400" type="application/x-shockwave-flash" src="http://www.facebook.com/v/1491293434623" allowfullscreen="true" /></object><center></p>
<p>We put together a quick photo set to share with everyone, hope you enjoy. Oh Yeah&#8230;Happy Birthday Zane&#8230;</p>
<p><object width="700" height="525"><param name="flashvars" value="offsite=true&#038;lang=en-us&#038;page_show_url=%2Fphotos%2Fsantacruzbuilt%2Fsets%2F72157628667394309%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2Fsantacruzbuilt%2Fsets%2F72157628667394309%2F&#038;set_id=72157628667394309&#038;jump_to="></param><param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=109615"></param><param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=109615" allowFullScreen="true" flashvars="offsite=true&#038;lang=en-us&#038;page_show_url=%2Fphotos%2Fsantacruzbuilt%2Fsets%2F72157628667394309%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2Fsantacruzbuilt%2Fsets%2F72157628667394309%2F&#038;set_id=72157628667394309&#038;jump_to=" width="700" height="525"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2012/01/01/happy-birthday-zane/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GoLearn Skateboarding Explained new iPhone Application</title>
		<link>http://www.santacruzbuilt.com/2011/12/30/golearn-skateboarding-explained-iphone-application/</link>
		<comments>http://www.santacruzbuilt.com/2011/12/30/golearn-skateboarding-explained-iphone-application/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 03:47:57 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[iPhone Skate Application]]></category>
		<category><![CDATA[concrete wave magazine]]></category>
		<category><![CDATA[creature]]></category>
		<category><![CDATA[dan macfarlane]]></category>
		<category><![CDATA[golearn skateboarding explained]]></category>
		<category><![CDATA[gps skatepark locator]]></category>
		<category><![CDATA[indeperndent trucks]]></category>
		<category><![CDATA[krux]]></category>
		<category><![CDATA[mob grip]]></category>
		<category><![CDATA[ricta]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[santa cruz skateboards]]></category>
		<category><![CDATA[skateboard.about.com]]></category>
		<category><![CDATA[skateboarding explained]]></category>
		<category><![CDATA[strange notes]]></category>
		<category><![CDATA[transworld skateboarding]]></category>
		<category><![CDATA[whagaa]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1982</guid>
		<description><![CDATA[Ever wonder how the Pro’s do those sick skateboard tricks? Now you can master those tricks &#8211; anything from: ollies, rails, stairs, curbs, flips, ledges and bowls to air &#8211; jump to Facebook and let your friends know that you’ve nailed a trick, find the closest skate park, buy a skateboard and accessories, or hop <a href='http://www.santacruzbuilt.com/2011/12/30/golearn-skateboarding-explained-iphone-application/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/12/30/golearn-skateboarding-explained-iphone-application/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p><a href="http://www.santacruzbuilt.com/wp-content/uploads/Screen-Shot-2011-12-22-at-1.49.26-PM.png"><img class="alignleft" style="margin-left: 10px; margin-right: 10px;" title="Screen Shot 2011-12-22 at 1.49.26 PM" src="http://www.santacruzbuilt.com/wp-content/uploads/Screen-Shot-2011-12-22-at-1.49.26-PM.png" alt="" width="199" height="198" /></a>Ever wonder how the Pro’s do those sick skateboard tricks? Now you can master those tricks &#8211; anything from: ollies, rails, stairs, curbs, flips, ledges and bowls to air &#8211; jump to Facebook and let your friends know that you’ve nailed a trick, find the closest skate park, buy a skateboard and accessories, or hop to Strange Notes to check what’s happening in the skateboarding world with GoLearn Skateboarding Explained, brought to you by Whagaa Software, Dan MacFarlane (creator of the #1 instructional skateboarding DVD in the world, Skateboarding Explained*), Santa Cruz Skate and Surf Shop, Strange Notes and NHS Fun Factory (Independent Trucks, Creature, Santa Cruz, Krux, Ricta, Mob Grip, and Flip).</p>
<p>Pro Dan MacFarlane and the Santa Cruz Skate and Surf Shop Experts show you how to nail the tricks with step-by-step video instruction and tips. You’ll also learn how to repair your skateboard (trucks, bearings, grip tape and more) and the proper safety gear. </p>
<p>“Our perception of what the skateboarder needs as functionality comes from a lifetime of involvement. Skaters want to see different tricks performed by different people in different places. By providing an intimate discussion of how to re-thread a truck axle or walking you through doing a Miller Flip, it’s as if we are speaking directly to the skater. Couple that with a GPS-driven Skate Park Locator for the traveling skater and the GoLearn Skateboarding Explained application is unparalled in today’s market. Our partnership&#8217;s with Whagaa, Skateboarding Explained and NHS is an exciting one allowing us to transform our vision of Action Sport applications into reality,” comments Danny Keith, CEO of Santa Cruz Skate and Surf Shop.</p>
<p>With the GPS Skate Park locator, you always have a place to skate – you can find a park near you, get a map, and then let your friends know where to meet you.**</p>
<p><a href="http://strangenotes.com/" target="_blank">Strange Notes</a> gives you access to free videos from skateboarding’s top pros twice weekly, the latest Skateboarding news, events, contests, RSS feeds, and lets you enter monthly contests on StrangeNotes.com so you can win skateboard decks, trucks, clothing, gear, wheels and more.</p>
<p>You can purchase decks, bearings, grip tape, shoes, clothing or whatever you need in the world of skateboarding in the NHS Fun Factory Store directly from the App.</p>
<p>GoLearn Skateboarding Explained Features:<br />- All new user interface.<br />- App comes with 16 high definition videos, including skateboarding safety videos and tips.<br />- 90 additional tips and tricks videos, including essential tips and tricks from Dan MacFarlane’s<br />Skateboarding Explained DVDs, are available for download at 99 cents each.<br />- Facebook integration.<br />- GPS Skatepark locator.<br />- Access to Strange Notes with the ability to enter and win free gear. <br />- Access to NHS Fun Factory to purchase Skateboard gear and accessories. <br />- Detailed bios about the Pros who provide instruction.</p>
<p>*Skateboarding Explained received 5 out of 5 stars, and was rated #1 on the “Best Top 10 Instructional Skateboard Videos” list by Skateboard.About.com. It was also selected for their “Top 10 Skateboarder Gift Ideas” list for four years in a row. “This is the pinnacle of what a how-to video should be” said Nate Sherwood, Transworld Skateboarding Magazine. “DEFINITELY RECOMMENDED” by Concrete Wave Magazine.</p>
<p>**GPS, Phone or Wifi connection required for automatic location detection and Internet connection required for maps.</p>
<p><a href=" http://itunes.apple.com/us/app/golearn-skateboarding-explained/id299483661?mt=8" target="_blank">http://itunes.apple.com/us/app/golearn-skateboarding-explained/id299483661?mt=8</a></p>
<table border="0">
<tbody>
<tr>
<td style="text-align: left;"><a href="http://itunes.apple.com/us/app/golearn-skateboarding-explained/id299483661?mt=8"><img class="wp-image-1985 aligncenter" title="go_learn_explained1" src="http://www.santacruzbuilt.com/wp-content/uploads/mzl.lkpdgunf.320x480-75.jpg" alt="" width="250" height="375" /></a></td>
<td style="text-align: left;"><a href="http://itunes.apple.com/us/app/golearn-skateboarding-explained/id299483661?mt=8"><img class="wp-image-1983 aligncenter" title="go_learn_explained2" src="http://www.santacruzbuilt.com/wp-content/uploads/mzl.grzjwcbw.320x480-75.jpg" alt="" width="250" height="359" /></a></td>
</tr>
<tr>
<td><a href="http://itunes.apple.com/us/app/golearn-skateboarding-explained/id299483661?mt=8" target="_blank"><img class="wp-image-1986 aligncenter" title="go_learn_explained3" src="http://www.santacruzbuilt.com/wp-content/uploads/mzl.pvrkiiel.320x480-75.jpg" alt="" width="250" height="359" /></a></td>
<td><a href="http://itunes.apple.com/us/app/golearn-skateboarding-explained/id299483661?mt=8" target="_blank"><img class="wp-image-1984 aligncenter" title="go_learn_explained4" src="http://www.santacruzbuilt.com/wp-content/uploads/mzl.iozlzutn.320x480-75.jpg" alt="" width="250" height="359" /></a></td>
</tr>
<tr>
<td style="text-align: left;"> </td>
<td style="text-align: left;"> </td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://itunes.apple.com/us/app/golearn-skateboarding-explained/id299483661?mt=8"><img class="wp-image-1987 aligncenter" title="go_learn_explained5" src="http://www.santacruzbuilt.com/wp-content/uploads/mzl.xgmvqbat.320x480-75.jpg" alt="" width="250" height="359" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2011/12/30/golearn-skateboarding-explained-iphone-application/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big Surf coming&#8230;</title>
		<link>http://www.santacruzbuilt.com/2011/12/29/big-surf-coming/</link>
		<comments>http://www.santacruzbuilt.com/2011/12/29/big-surf-coming/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 17:54:57 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Random ISH]]></category>
		<category><![CDATA[santa cru skate and surf shop]]></category>
		<category><![CDATA[Surf]]></category>
		<category><![CDATA[surf leashes]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=2066</guid>
		<description><![CDATA[The North Pacific is lighting up and Tuesday looks like the day&#8230;where are you going to surf? FYI check your leash and make sure its ready for the big surf, not a great idea to lose your board on a day like these.]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/12/29/big-surf-coming/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>The North Pacific is lighting up and Tuesday looks like the day&#8230;where are you going to surf? FYI check your leash and make sure its ready for the big surf, not a great idea to lose your board on a day like these.</p>
<div id="attachment_2067" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.stormsurfing.com/cgi/display.cgi?a=npac_height"><img class="size-full wp-image-2067" title="Screen Shot 2011-12-29 at 9.51.32 AM" src="http://www.santacruzbuilt.com/wp-content/uploads/Screen-Shot-2011-12-29-at-9.51.32-AM-e1325181214443.png" alt="" width="500" height="428" /></a><p class="wp-caption-text">North Pacific is getting busy...</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2011/12/29/big-surf-coming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fight Hunger, Get the Hook-Up!</title>
		<link>http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/</link>
		<comments>http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 18:14:38 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[grind out hunger]]></category>
		<category><![CDATA[live oak skateboards]]></category>
		<category><![CDATA[Santa Cruz Skate and Surf]]></category>
		<category><![CDATA[second harvest food bank]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1965</guid>
		<description><![CDATA[Santa Cruz Skate and Surf Shop, hooking you up once again with a deal that not only gets you discounted product, but makes you feel good while doing it! 1:4 kids in Santa Cruz County are food insecure. Now is the time for you to give back&#8230;. Here&#8217;s what you need to do: • Donate <a href='http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p style="text-align: center;"><a href="http://www.santacruzbuilt.com/wp-content/uploads/SC_GOH_flyer.jpg"><img class="aligncenter size-large wp-image-1975" title="SC_GOH_flyer" src="http://www.santacruzbuilt.com/wp-content/uploads/SC_GOH_flyer-791x1024.jpg" alt="" width="500" /></a></p>
<p><a href="https://www.facebook.com/santacruzskateandsurf" target="_blank">Santa Cruz Skate and Surf Shop</a>, hooking you up once again with a deal that not only gets you discounted product, but makes you feel good while doing it!</p>
<p style="text-align: center;"><strong>1:4 kids in Santa Cruz County are food insecure.</strong><br /><strong> Now is the time for you to give back&#8230;.</strong></p>
<p><span style="text-decoration: underline;">Here&#8217;s what you need to do:</span></p>
<p><strong>• Donate $3 or 3 cans of food to <a href="http://www.grindouthunger.org" target="_blank">Grind Out Hunger </a><br />• Get <span style="text-decoration: underline; color: #ff0000;"><span style="font-size: medium;">20% OFF</span></span> anything in the store!!!</strong><strong><br />• Also, you will be entered into a raffle to <span style="text-decoration: underline; color: #ff0000; font-size: medium;">WIN</span> a <a href="http://www.liveoakskateboards.com" target="_blank">Live Oak Skateboard</a>, SC Hoodie, and a SC Sticker pack!</strong></p>
<p>So, the questoins is&#8230;Are YOU a Hunger Fighter?</p>
<p>Come on down to the Santa Cruz Skate and Surf Shop at 912 41st Ave and help us <a href="https://www.facebook.com/grindouthunger" target="_blank">Grind Out Hunger</a>&#8230;</p>
<p>For more info about Grind Out Hunger visit: <a href="http://www.grindouthunger.org" target="_blank">www.GrindOutHunger.org</a></p>
<p>HAPPY HOLIDAYS!!!</p>
<p>~ SC Family</p>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buy One Get One Half Off Holiday Sale NOW!</title>
		<link>http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/</link>
		<comments>http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 08:39:51 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1958</guid>
		<description><![CDATA[From our SC Family to yours Have a Happy Holiday season. Here at the shop we want to hook our SC Family up, so why not have a Buy One Get One 1/2 Price Sale starting 12/11 and ending 12/17. Make sure you get that unique gift from a locally owned store and since times <a href='http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>From our SC Family to yours Have a Happy Holiday season. Here at the shop we want to hook our SC Family up, so why not have a Buy One Get One 1/2 Price Sale starting 12/11 and ending 12/17. Make sure you get that unique gift from a locally owned store and since times are still tough we will HOOK YOU UP. Check out our webstore for a snapshot of what we offer at <a href="http://www.santacruzbuilt.com/store/">Santa Cruz Skate and Surf Shop</a> 912 41st Ave. Check out our <a href="https://www.facebook.com/events/332292490117824/" target="_blank">Facebook Event Page HERE</a></p>
<div id="attachment_1959" class="wp-caption aligncenter" style="width: 560px"><img class="size-full wp-image-1959" title="santa cruz skate and surf shop holiday sale" src="http://www.santacruzbuilt.com/wp-content/uploads/holiday2011sale.jpg" alt="" width="550" height="413" /><p class="wp-caption-text">Buy One Get One 1/2 Price Santa Cruz Skate and Surf Shop Holiday Sale</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Almost Chaos in store 1pm Saturday November 19th</title>
		<link>http://www.santacruzbuilt.com/2011/11/18/chaos-store-1pm-saturday-november-1th/</link>
		<comments>http://www.santacruzbuilt.com/2011/11/18/chaos-store-1pm-saturday-november-1th/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 17:15:29 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Parties]]></category>
		<category><![CDATA[almost chaos]]></category>
		<category><![CDATA[derek mather]]></category>
		<category><![CDATA[jose picazo]]></category>
		<category><![CDATA[Mac Hesson and Cameron Smith]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1949</guid>
		<description><![CDATA[Come down and see Almost Chaos play live in the shop also support them in their music competition http://www.schooljamusa.com/bands/almost-chaos vote for them and support local kids making a difference!!! Almost Chaos is a classic rock/reggea/funk/folk band from Santa Cruz, CA.  At just 14 and 15 years old the members include Jose Picazo, Derek Mather, Mac Hesson and <a href='http://www.santacruzbuilt.com/2011/11/18/chaos-store-1pm-saturday-november-1th/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/11/18/chaos-store-1pm-saturday-november-1th/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>Come down and see Almost Chaos play live in the shop also support them in their music competition <a href="http://www.schooljamusa.com/bands/almost-chaos" target="_blank">http://www.schooljamusa.com/bands/almost-chaos</a> vote for them and support local kids making a difference!!!</p>
<p><div id="attachment_1950" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.schooljamusa.com/bands/almost-chaos"><img class="size-full wp-image-1950" title="almost-chaos" src="http://www.santacruzbuilt.com/wp-content/uploads/almost-chaos-e1321636210882.jpg" alt="" width="500" height="375" /></a><p class="wp-caption-text">Almost Chaos in Santa Cruz Skate and Surf Shop 1pm Saturday November 19th</p></div>
<p>Almost Chaos is a classic rock/reggea/funk/folk band from Santa Cruz, CA.  At just 14 and 15 years old the members include Jose Picazo, Derek Mather, Mac Hesson and Cameron Smith. The four member band came together in 2008 at just 11 and 12 years old, through a community music program called &#8220;Be in Your Own Band&#8221;.  With the guidance of Nat Condit-Shultz the young musicians released their first CD in November of 2009.  With seven original songs the band soon began playing at local events.  &#8220;One gig led to another&#8221; says Jose Picazo and soon the band was scheduled  for over 100 gigs in 2009-2010.  Since then the band has raised over $40,000.00 for local schools and community charities, including &#8220;Jacobs Heart&#8221;. <br />Almost Chaos has been recognized by the Mayor of Santa Cruz and Congressman Sam Farr for their &#8220;contribution to their community&#8221;.  It has been their pleasure to play at &#8220;the Catalyst, the Crows Nest, Britannia Arms, the Rio Theater, the Monterey Strawberry Festival, the Monarch Butterfly Festival, Your Music Magazines/Music Olympiks. (just to name a few).  Their second CD is scheduled for release in summer 2011 and will include 10 original songs.  You can catch them at upcoming shows:  “Capitola Art and Wine Festival, Watsonville&#8217;s Fathers Day Celebration at Ramsey Park, Monterey Strawberry Festival, and Hot Rods for Kids” Check them out online at:  <a href="http://www.myspace.com/josederekmac" target="_blank">www.myspace.com/josederekmac</a> or <a href="http://www.facebook.com/pages/Almost-Chaos/129998221807" target="_blank">Facebook (Almost Chaos)</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.santacruzbuilt.com/2011/11/18/chaos-store-1pm-saturday-november-1th/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

