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	<title>Santa Cruz Built &#187; Hook-Ups</title>
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	<link>http://www.santacruzbuilt.com</link>
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	<lastBuildDate>Wed, 25 Jan 2012 03:24:20 +0000</lastBuildDate>
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		<title>NEW SC Surf City Tees Available NOW &#8211; $12.95!!!</title>
		<link>http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/</link>
		<comments>http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 01:04:52 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[New Product]]></category>
		<category><![CDATA[jimbo phillips]]></category>
		<category><![CDATA[jimbo phillips graphix]]></category>
		<category><![CDATA[live oak skateboards]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[Surf City]]></category>
		<category><![CDATA[zane keith]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=2095</guid>
		<description><![CDATA[  It&#8217;s a NEW YEAR and we have decided that we are going to start bringing back some old SC logos and artwork. Rad, right!? We are going to be releasing small LIMITED batches periodically throughout the year, which means once they hit the floor at the shop you better come get &#8216;em because WE <a href='http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2012/01/06/sc-surf-city-tees-12-95/" data-counter="top"></script></div><p> <a href="http://www.santacruzbuilt.com/wp-content/uploads/SURF_CITY.jpg"><img class=" wp-image-2110 alignleft" style="margin-top: 5px; margin-bottom: 5px; margin-left: 7px; margin-right: 7px;" title="SURF_CITY" src="http://www.santacruzbuilt.com/wp-content/uploads/SURF_CITY.jpg" alt="" width="247" height="237" /></a></p>
<p>It&#8217;s a NEW YEAR and we have decided that we are going to start bringing back some old SC logos and artwork. Rad, right!? We are going to be releasing small <strong>LIMITED</strong> batches periodically throughout the year, which means once they hit the floor at the shop you better come get &#8216;em because WE dont even know how long they will be available for&#8230;</p>
<p>Get it? Got it? GOOD.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Oh and did we mention that these tees are all going to be <strong>$12.95 EACH!</strong>? <br />can you say DEAL or what!? </p>
<p>Our first release is the <a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8" target="_blank">SC/Surf City tee</a>. With a NEW &#8221;Cracked SC&#8221; logo on front and the classic Surf City art by Jimbo Phillips on the back. You are going to want to pick one of these up quick because we only printed 14 of them. We may print more&#8230;we may not&#8230;</p>
<p>Mens Tee available white on black or black on white. </p>
<p>Head on over to <strong>912 41st Ave</strong> and pick one of these tees up TODAY! </p>
<p>You can also <a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8" target="_blank">ORDER A SHIRT ONLINE!!! </a></p>
<table border="0">
<tbody>
<tr>
<td><a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8"><img class="size-full wp-image-2106 aligncenter" title="shirt_front copy" src="http://www.santacruzbuilt.com/wp-content/uploads/shirt_front-copy.jpg" alt="" width="216" height="347" /></a></td>
<td><a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8"><img class="wp-image-2105 aligncenter" title="Shirt_back copy" src="http://www.santacruzbuilt.com/wp-content/uploads/Shirt_back-copy.jpg" alt="" width="259" height="389" /></a></td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<div class="wp-caption aligncenter" style="width: 510px"><a href="http://www.santacruzbuilt.com/store/product_info.php?manufacturers_id=3&amp;products_id=10106&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8" target="_blank"><img title="Zane1" src="http://www.santacruzbuilt.com/wp-content/uploads/Zane1.jpg" alt="" width="500" height="750" /></a><p class="wp-caption-text">Zane Dude rockin the new tee.</p></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fight Hunger, Get the Hook-Up!</title>
		<link>http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/</link>
		<comments>http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 18:14:38 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[grind out hunger]]></category>
		<category><![CDATA[live oak skateboards]]></category>
		<category><![CDATA[Santa Cruz Skate and Surf]]></category>
		<category><![CDATA[second harvest food bank]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1965</guid>
		<description><![CDATA[Santa Cruz Skate and Surf Shop, hooking you up once again with a deal that not only gets you discounted product, but makes you feel good while doing it! 1:4 kids in Santa Cruz County are food insecure. Now is the time for you to give back&#8230;. Here&#8217;s what you need to do: • Donate <a href='http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/12/15/fight-hunger-hook-up/" data-counter="top"></script></div><p style="text-align: center;"><a href="http://www.santacruzbuilt.com/wp-content/uploads/SC_GOH_flyer.jpg"><img class="aligncenter size-large wp-image-1975" title="SC_GOH_flyer" src="http://www.santacruzbuilt.com/wp-content/uploads/SC_GOH_flyer-791x1024.jpg" alt="" width="500" /></a></p>
<p><a href="https://www.facebook.com/santacruzskateandsurf" target="_blank">Santa Cruz Skate and Surf Shop</a>, hooking you up once again with a deal that not only gets you discounted product, but makes you feel good while doing it!</p>
<p style="text-align: center;"><strong>1:4 kids in Santa Cruz County are food insecure.</strong><br /><strong> Now is the time for you to give back&#8230;.</strong></p>
<p><span style="text-decoration: underline;">Here&#8217;s what you need to do:</span></p>
<p><strong>• Donate $3 or 3 cans of food to <a href="http://www.grindouthunger.org" target="_blank">Grind Out Hunger </a><br />• Get <span style="text-decoration: underline; color: #ff0000;"><span style="font-size: medium;">20% OFF</span></span> anything in the store!!!</strong><strong><br />• Also, you will be entered into a raffle to <span style="text-decoration: underline; color: #ff0000; font-size: medium;">WIN</span> a <a href="http://www.liveoakskateboards.com" target="_blank">Live Oak Skateboard</a>, SC Hoodie, and a SC Sticker pack!</strong></p>
<p>So, the questoins is&#8230;Are YOU a Hunger Fighter?</p>
<p>Come on down to the Santa Cruz Skate and Surf Shop at 912 41st Ave and help us <a href="https://www.facebook.com/grindouthunger" target="_blank">Grind Out Hunger</a>&#8230;</p>
<p>For more info about Grind Out Hunger visit: <a href="http://www.grindouthunger.org" target="_blank">www.GrindOutHunger.org</a></p>
<p>HAPPY HOLIDAYS!!!</p>
<p>~ SC Family</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Buy One Get One Half Off Holiday Sale NOW!</title>
		<link>http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/</link>
		<comments>http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 08:39:51 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1958</guid>
		<description><![CDATA[From our SC Family to yours Have a Happy Holiday season. Here at the shop we want to hook our SC Family up, so why not have a Buy One Get One 1/2 Price Sale starting 12/11 and ending 12/17. Make sure you get that unique gift from a locally owned store and since times <a href='http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/12/11/buy-holiday-sale-now/" data-counter="top"></script></div><p>From our SC Family to yours Have a Happy Holiday season. Here at the shop we want to hook our SC Family up, so why not have a Buy One Get One 1/2 Price Sale starting 12/11 and ending 12/17. Make sure you get that unique gift from a locally owned store and since times are still tough we will HOOK YOU UP. Check out our webstore for a snapshot of what we offer at <a href="http://www.santacruzbuilt.com/store/">Santa Cruz Skate and Surf Shop</a> 912 41st Ave. Check out our <a href="https://www.facebook.com/events/332292490117824/" target="_blank">Facebook Event Page HERE</a></p>
<div id="attachment_1959" class="wp-caption aligncenter" style="width: 560px"><img class="size-full wp-image-1959" title="santa cruz skate and surf shop holiday sale" src="http://www.santacruzbuilt.com/wp-content/uploads/holiday2011sale.jpg" alt="" width="550" height="413" /><p class="wp-caption-text">Buy One Get One 1/2 Price Santa Cruz Skate and Surf Shop Holiday Sale</p></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Labor Day Weekend Body Glove Blowout!</title>
		<link>http://www.santacruzbuilt.com/2011/08/30/labor-day-weekend-bodyglove-blowout/</link>
		<comments>http://www.santacruzbuilt.com/2011/08/30/labor-day-weekend-bodyglove-blowout/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 22:18:56 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[body glove]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1789</guid>
		<description><![CDATA[LABOR DAY WEEKEND BODY GLOVE BLOWOUT! 9/2 &#8211; 9/5 9am-9pm Santa Cruz Skate and Surf Shop912 41st Ave. Santa Cruz, CA 95062831.462.3120 Its Labor Day Weekend and Body Glove has you covered! Come on in to the Santa Cruz Skate and Surf Shop and try on a NEW Body Glove Wetsuit! When you try on <a href='http://www.santacruzbuilt.com/2011/08/30/labor-day-weekend-bodyglove-blowout/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/08/30/labor-day-weekend-bodyglove-blowout/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/08/30/labor-day-weekend-bodyglove-blowout/" data-counter="top"></script></div><p style="text-align: center;"><a href="http://www.santacruzbuilt.com/wp-content/uploads/Body+Glove+Logo.jpg"><img class="aligncenter size-large wp-image-1811" title="Body+Glove+Logo" src="http://www.santacruzbuilt.com/wp-content/uploads/Body+Glove+Logo-1024x224.jpg" alt="" width="629" height="138" /></a><br /><span style="text-decoration: underline;"><strong>LABOR DAY WEEKEND BODY GLOVE BLOWOUT!</strong></span></p>
<p style="text-align: center;">9/2 &#8211; 9/5</p>
<p style="text-align: center;">9am-9pm<br /> <a href="http://www.facebook.com/santacruzskateandsurf" target="_blank"><br />Santa Cruz Skate and Surf Shop</a><br />912 41st Ave. Santa Cruz, CA 95062<br />831.462.3120</p>
<p style="text-align: center;">Its Labor Day Weekend and Body Glove has you covered!</p>
<p style="text-align: center;">Come on in to the Santa Cruz Skate and Surf Shop and try on a NEW Body Glove Wetsuit!</p>
<p style="text-align: center;"><strong>When you try on a wetsuit you get:</strong></p>
<p style="text-align: center;">• <strong>Discount</strong> on your purchase<br />• <strong>FREE</strong> Trucker Hat<br />• A chance to win a <strong>FREE</strong> Body Glove Prime Wetsuit valued over $300</p>
<p style="text-align: center;">Not Surfing? No worries&#8230;</p>
<p style="text-align: center;">ALL other Body Glove product: T-Shirts, button up shirts, tank tops, board shorts, bikinis, you name it&#8230;<br /><strong><span style="font-size: medium;">60% OFF</span></strong></p>
<p style="text-align: center;"><span style="font-size: small;">Santa Cruz Patch event: <a href="http://santacruz.patch.com/events/labor-day-weekend-body-glove-blowout" target="_blank">HERE</a></span></p>
<p style="text-align: center;">Facebook event: <a href="http://www.facebook.com/event.php?eid=163910987023066" target="_blank">HERE</a><span style="font-size: small;"><a href="http://santacruz.patch.com/events/labor-day-weekend-body-glove-blowout" target="_blank"><br /></a></span></p>
<p><a href="http://www.santacruzbuilt.com/wp-content/uploads/220107_10150185657652055_96871347054_7108276_7378018_o.jpg"><img class="aligncenter size-large wp-image-1813" title="220107_10150185657652055_96871347054_7108276_7378018_o" src="http://www.santacruzbuilt.com/wp-content/uploads/220107_10150185657652055_96871347054_7108276_7378018_o-1024x556.jpg" alt="" width="622" height="337" /></a></p>
<p style="text-align: center;"><a href="http://www.santacruzbuilt.com/wp-content/uploads/241247_10150185657942055_96871347054_7108285_1353451_o.jpg"><img class="aligncenter size-large wp-image-1815" title="241247_10150185657942055_96871347054_7108285_1353451_o" src="http://www.santacruzbuilt.com/wp-content/uploads/241247_10150185657942055_96871347054_7108285_1353451_o-1024x682.jpg" alt="" width="628" height="418" /></a></p>
<p style="text-align: center;"><a href="http://www.santacruzbuilt.com/wp-content/uploads/240639_10150185657362055_96871347054_7108266_2167639_o.jpg"><img class="aligncenter size-large wp-image-1814" title="240639_10150185657362055_96871347054_7108266_2167639_o" src="http://www.santacruzbuilt.com/wp-content/uploads/240639_10150185657362055_96871347054_7108266_2167639_o-682x1024.jpg" alt="" width="626" height="939" /></a><strong><br /></strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>FREE SC Beanie to First Person to Check-In 5 Times</title>
		<link>http://www.santacruzbuilt.com/2011/08/10/free-sc-beanie-person-check-in-5-times/</link>
		<comments>http://www.santacruzbuilt.com/2011/08/10/free-sc-beanie-person-check-in-5-times/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 17:51:14 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[danny keith]]></category>
		<category><![CDATA[ian walker]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[seven adams]]></category>
		<category><![CDATA[zane keith]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1631</guid>
		<description><![CDATA[We are hooking you up once again with an awesome deal. First person to check-in to the Santa Cruz Skate and Surf Shop 5 times** via Facebook Mobile gets a FREE SC Beanie. We currently have 3 colors available: Red, Black, and Grey. Limited availability. They are selling quick so you better get on it. <a href='http://www.santacruzbuilt.com/2011/08/10/free-sc-beanie-person-check-in-5-times/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/08/10/free-sc-beanie-person-check-in-5-times/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/08/10/free-sc-beanie-person-check-in-5-times/" data-counter="top"></script></div><p><div id="attachment_1632" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.santacruzbuilt.com/2011/08/10/free-sc-beanie-person-check-in-5-times/beanie1/" rel="attachment wp-att-1632"><img class="size-full wp-image-1632 " title="SC_Beanie_Deal" src="http://www.santacruzbuilt.com/wp-content/uploads/Beanie1.jpg" alt="" width="600" height="400" /></a><p class="wp-caption-text">Check-in 5 times and get your FREE SC Beanie.</p></div>
<p style="text-align: left;">We are hooking you up once again with an awesome deal. First person to check-in to the <a href="http://www.facebook.com/santacruzskateandsurf" target="_blank">Santa Cruz Skate and Surf Shop</a> 5 times** via Facebook Mobile gets a FREE SC Beanie. We currently have 3 colors available: Red, Black, and Grey. Limited availability. They are selling quick so you better get on it.</p>
<p><strong>Here&#8217;s what you need to do:</strong><br />Stop by the shop at 912 41st Ave in Santa Cruz, say hi to us, browse our latest and greatest product, <strong>check-in</strong> on Facebook mobile, maybe even bring a friend and play a round of ping pong, then come back for more on another day. <br />It&#8217;s that easy.</p>
<p>Once you check in 5 times show us proof on your mobile device and we will hand you a SC Beanie in the color of your choice.</p>
<p>Who will be the first? Game on.</p>
<p>If you haven&#8217;t liked our Facebook page yet, be sure to do so for info about our daily deals and more: <a href="http://www/facebook.com/santacruzskateandsurf" target="_blank">facebook.com/santacruzskateandsurf</a></p>
<p>NOTE: **Each of your 5 check-ins must be on different days. We will be able to see this when you show us your mobile device.</p>
<p><div id="attachment_1633" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.santacruzbuilt.com/2011/08/10/free-sc-beanie-person-check-in-5-times/beanie2/" rel="attachment wp-att-1633"><img class="size-full wp-image-1633 " title="SC_Beanie_Deal2" src="http://www.santacruzbuilt.com/wp-content/uploads/Beanie2.jpg" alt="" width="600" height="400" /></a><p class="wp-caption-text">SC Beanies available in 3 colors: Grey, Black, and Red.</p></div>
<p style="text-align: center;"> </p>
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		</item>
		<item>
		<title>&#8220;The Westsiders&#8221; final showing to benefit Fleahab July 23rd don&#8217;t miss this!!!</title>
		<link>http://www.santacruzbuilt.com/2011/07/05/the-westsiders-final-showing-benefit-fleahab-july-23rd-this/</link>
		<comments>http://www.santacruzbuilt.com/2011/07/05/the-westsiders-final-showing-benefit-fleahab-july-23rd-this/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 04:22:45 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[Parties]]></category>
		<category><![CDATA[darryl flea virostko]]></category>
		<category><![CDATA[fleahab]]></category>
		<category><![CDATA[jason ratboy collins]]></category>
		<category><![CDATA[josh pomer]]></category>
		<category><![CDATA[mavericks]]></category>
		<category><![CDATA[rio theatre]]></category>
		<category><![CDATA[santa cruz california]]></category>
		<category><![CDATA[shawn barney barron]]></category>
		<category><![CDATA[the westsiders]]></category>
		<category><![CDATA[vince collier]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1473</guid>
		<description><![CDATA[THIS EVENT WILL SELL OUT! Critically acclaimed movie &#8220;The Westsiders&#8221; will premier for the final time on July 23rd at The Rio Theatre 7:30pm for $10 donation. You can buy your Advance Tickets: at Arrow Surf &#38; Sport, 2324 Mission St; Pacific Wave, 1502 Pacific Ave; and Santa Cruz Skate &#38; Surf Shop, 912 42st Ave. <a href='http://www.santacruzbuilt.com/2011/07/05/the-westsiders-final-showing-benefit-fleahab-july-23rd-this/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/07/05/the-westsiders-final-showing-benefit-fleahab-july-23rd-this/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/07/05/the-westsiders-final-showing-benefit-fleahab-july-23rd-this/" data-counter="top"></script></div><p>THIS EVENT WILL SELL OUT!</p>
<p>Critically acclaimed movie <a href="http://riotheatre.com/event.html#r072311" target="_blank">&#8220;The Westsiders&#8221; will premier for the final time on July 23rd at The Rio Theatre </a>7:30pm for $10 donation. You can buy your Advance Tickets: at Arrow Surf &amp; Sport, 2324 Mission St; Pacific Wave, 1502 Pacific Ave; and Santa Cruz Skate &amp; Surf Shop, 912 42st Ave. You could win a surfboard and other prizes! Visit the <a href="http://www.facebook.com/event.php?eid=245009542178818" target="_blank">Fleahab event page HERE to be reminded</a>. Every ticket purchased automatically enters you to win a SURFBOARD!!! Special thanks to <a href="http://www.kdon.com" target="_blank">KDON 102.5 and The Morning Madhouse</a> for the support! You can also purchase via Paypal here</p>
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<p>&nbsp;</p>
<p style="text-align: center;"><img class="size-full wp-image-1476 aligncenter" title="The Westsiders" src="http://www.santacruzbuilt.com/wp-content/uploads/Westsiders-Flyer-Finalcolorkdon11.jpg" alt="" width="600" height="750" /></p>
<div class="mceTemp mceIEcenter">
<dl id="attachment_1476" class="wp-caption aligncenter" style="width: 610px;">
<dd class="wp-caption-dd">The Westsiders final showing in Santa Cruz benefits Fleahab</dd>
</dl>
</div>
<p>Press Release</p>
<p>FleaHab is excited to invite you to its first fundraiser event!</p>
<p>Please join us on July 23, 2011, 7:30 p.m. at the Rio Theater in Santa Cruz for an exclusive <strong>FINAL</strong> showing of <em>The Westsiders</em>! This award winning Joshua Polmer film chronicles the lives of three celebrated Santa Cruz surfers and best friends: Darryl &#8220;Flea&#8221; Virostko, Shawn &#8220;Barney&#8221; Barron, and Jason &#8220;Ratboy&#8221; Collins. They survive drug addiction and psychological issues all while gaining international notoriety in the competitive world of professional surfing.</p>
<p>Doors open at 7 p.m.  All proceeds of this event go to support <a href="http://www.fleahab.com" target="_blank">FleaHab</a>!</p>
<p>Tickets are on sale now for $10 at <strong>Arrow Surf &amp; Sport</strong>, 2324 Mission St; <strong>Pacific Wave</strong>, 1502 Pacific Ave; and <strong>Santa Cruz Skate &amp; Surf Shop</strong>, 912 41st Ave.</p>
<p>You could win a surfboard and other prizes!</p>
<p><em>FleaHab, Inc. is a newly created non-profit organization based in Santa Cruz, California.  FleaHab was created to provide a safe and sober living environment that integrates exercise and a healthy lifestyle into the recovery process for those afflicted with drug or alcohol addiction. FleaHab will </em><em>be an alternative sober living program for clients interested in a more holistic approach to recovery.  Come support FleaHab, a new and innovative member of the drug and alcohol rehabilitation community!</em></p>
<p>The official trailer for The Westsiders! Directed by Joshua Pomer, Narrated by Rosana Arquette, Scored by Mike McReady.</p>
<p>
<p><a href="http://www.youtube.com/watch?v=Xn3UsGXX22I">http://www.youtube.com/watch?v=Xn3UsGXX22I</a></p>
</p>
<p>The edgy and raw documentary has won awards from The Newport Beach Film Festival, Santa Cruz Film Festival, Honolulu Film Festival, LA Movie Awards and now the &#8220;Golden Lobster&#8221; award given to the best film in Portland Maine Internation Film Festival.</p>
<p><strong>Synopsis:</strong><br />From surfing innovations to gritty localism, follow the rise and fall of The Westsiders surf tribe through the eyes of three best friends from the original &#8216;Surf City&#8217;: Santa Cruz, California. Best friends Daryl &#8220;Flea&#8221; Virostko, Shawn &#8220;Barney&#8221; Barron, and Jason &#8220;Ratboy&#8221; Collins bonded by common tragedy and their love of surfing. They live through shattered homes, drug addiction, other psychological issues and hard-core localism to achieve their dream of becoming professional surfers before the age of 24. To surf the notorious Steamer Lane, they had to join &#8216;The Westsiders&#8217; Surf Tribe and go face to face with Vince Collier, aka &#8220;The Godfather of The Westside&#8221;. Vince, a massive brute force, ran Steamer Lane with his own version of street justice. This film explores The Westsiders as the latest chapter in the fascinating history of Santa Cruz, California.</p>
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		<title>Get Rad 2 trailer&#8230;.</title>
		<link>http://www.santacruzbuilt.com/2011/05/29/rad-2-trailer/</link>
		<comments>http://www.santacruzbuilt.com/2011/05/29/rad-2-trailer/#comments</comments>
		<pubDate>Mon, 30 May 2011 05:45:55 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Bud Freitas]]></category>
		<category><![CDATA[Cheyne Pearson]]></category>
		<category><![CDATA[Cole Kerby]]></category>
		<category><![CDATA[Darshan Gooch]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[Jeremy Scribner]]></category>
		<category><![CDATA[Kalā Buthman]]></category>
		<category><![CDATA[Matt Myers]]></category>
		<category><![CDATA[Omar "O-Dog" Etcheverry]]></category>
		<category><![CDATA[Random ISH]]></category>
		<category><![CDATA[Seven 7 Adams]]></category>
		<category><![CDATA[Zane Keith]]></category>
		<category><![CDATA[bud freitas]]></category>
		<category><![CDATA[cheyne pearson]]></category>
		<category><![CDATA[cole kerby]]></category>
		<category><![CDATA[darshan gooch]]></category>
		<category><![CDATA[get rad 2]]></category>
		<category><![CDATA[kala buthman]]></category>
		<category><![CDATA[kyle buthman]]></category>
		<category><![CDATA[matt myers]]></category>
		<category><![CDATA[omar etcheverry]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[seven adams]]></category>
		<category><![CDATA[zane keith]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1317</guid>
		<description><![CDATA[Kyle Buthman has just released the unofficial teaser trailer for Get Rad 2&#8230;check it out. SC Family members will have a well rounded showing. Got to see it on the big screen during &#8220;Ruffo&#8221; screening&#8230;its gonna be mental! Stay tuned&#8230;.]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/05/29/rad-2-trailer/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/05/29/rad-2-trailer/" data-counter="top"></script></div><p>Kyle Buthman has just released the unofficial teaser trailer for Get Rad 2&#8230;check it out. <a href="http://http://www.santacruzbuilt.com/category/sc-family/surfers-sc-family/">SC Family members</a> will have a well rounded showing. Got to see it on the big screen during &#8220;Ruffo&#8221; screening&#8230;its gonna be mental! Stay tuned&#8230;.</p>
<p>
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		<title>Memorial Day Weekend Sale!</title>
		<link>http://www.santacruzbuilt.com/2011/05/27/memorial-day-weekend-sale/</link>
		<comments>http://www.santacruzbuilt.com/2011/05/27/memorial-day-weekend-sale/#comments</comments>
		<pubDate>Fri, 27 May 2011 23:55:22 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[Memorial Day]]></category>
		<category><![CDATA[Sale]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1361</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/05/27/memorial-day-weekend-sale/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/05/27/memorial-day-weekend-sale/" data-counter="top"></script></div><p><a rel="attachment wp-att-1362" href="http://www.santacruzbuilt.com/2011/05/27/memorial-day-weekend-sale/scss_sale_blog/"><img class="size-full wp-image-1362 aligncenter" title="SCSS_Memorial_Day_Sale" src="http://www.santacruzbuilt.com/wp-content/uploads/SCSS_SALE_BLOG.jpg" alt="" width="550" height="762" /></a></p>
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		<title>Check-In and Get 20% Off!</title>
		<link>http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/</link>
		<comments>http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/#comments</comments>
		<pubDate>Sat, 14 May 2011 06:26:00 +0000</pubDate>
		<dc:creator>Shawn Hatjes</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[facebook check in]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1300</guid>
		<description><![CDATA[The Santa Cruz Skate and Surf Shop is hookin&#8217; you up once again with a CRAZY deal… During the month of May, if you Check-In to the Shop via Facebook Mobile you get an additional 20% ANYTHING in the store&#8230;even already discounted items! You may think we are INSANE, and maybe we are, but we <a href='http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/" data-counter="top"></script></div><p><a rel="attachment wp-att-1302" href="http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/faacebookcheckin/"></a><a rel="attachment wp-att-1302" href="http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/faacebookcheckin/"><img class="size-full wp-image-1302 aligncenter" title="FAACEBOOKCHECKIN" src="http://www.santacruzbuilt.com/wp-content/uploads/FAACEBOOKCHECKIN.jpg" alt="" width="550" height="272" /></a><br /><a rel="attachment wp-att-1301" href="http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/scskatecheckin/"><br /></a></p>
<p>The Santa Cruz Skate and Surf Shop is hookin&#8217; you up once again with a CRAZY deal…</p>
<p>During the month of May, if you Check-In to the Shop via Facebook Mobile you get an additional 20% ANYTHING in the store&#8230;even already discounted items!</p>
<p>You may think we are INSANE, and maybe we are, but we just want to keep all of you stylin&#8217; with the latest skate/surf goods and apparel.</p>
<p>So come on in and get some gear for Summer! We&#8217;ve got sweet Body Glove swimwear,  longboards for those summer cruise sessions, tons of tees and hats…Get on over here and CHECK-IN to save!</p>
<p><a rel="attachment wp-att-1302" href="http://www.santacruzbuilt.com/2011/05/13/check-in-20-off/faacebookcheckin/"><br /></a></p>
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		<title>Free product for Fear the Beard SF Giants Fan representing SC Brand on TV!</title>
		<link>http://www.santacruzbuilt.com/2011/04/30/free-product-fear-beard-sf-giants-fan-representing-sc-brand-tv/</link>
		<comments>http://www.santacruzbuilt.com/2011/04/30/free-product-fear-beard-sf-giants-fan-representing-sc-brand-tv/#comments</comments>
		<pubDate>Sun, 01 May 2011 00:59:03 +0000</pubDate>
		<dc:creator>rickydanny</dc:creator>
				<category><![CDATA[Hook-Ups]]></category>
		<category><![CDATA[Random ISH]]></category>
		<category><![CDATA[fear the beard]]></category>
		<category><![CDATA[major league baseball]]></category>
		<category><![CDATA[san francisco giants]]></category>
		<category><![CDATA[santa cruz skate and surf shop]]></category>
		<category><![CDATA[sc brand]]></category>
		<category><![CDATA[washington dc nationals]]></category>

		<guid isPermaLink="false">http://www.santacruzbuilt.com/?p=1277</guid>
		<description><![CDATA[If anyone knows this person, let them know they get a $100 product photo incentive for rocking a SC Brand hat while wearing a San Francisco Fear the Beard t-shirt and beard at the Washington DC Nationals vs. San Francisco Giants today (Giants won!) captured on national TV. They can contact us HERE to redeem <a href='http://www.santacruzbuilt.com/2011/04/30/free-product-fear-beard-sf-giants-fan-representing-sc-brand-tv/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://www.santacruzbuilt.com/2011/04/30/free-product-fear-beard-sf-giants-fan-representing-sc-brand-tv/' send='true' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-url="http://www.santacruzbuilt.com/2011/04/30/free-product-fear-beard-sf-giants-fan-representing-sc-brand-tv/" data-counter="top"></script></div><p>If anyone knows this person, let them know they get a $100 product photo incentive for rocking a <a href="http://www.santacruzbuilt.com/store/index.php?cPath=405_410&amp;osCsid=8500c09ccba0d3aec09ae6d556fc2ba8">SC Brand ha</a>t while wearing a San Francisco Fear the Beard t-shirt and beard at the Washington DC Nationals vs. <a href="http://sanfrancisco.giants.mlb.com/index.jsp?c_id=sf" target="_blank">San Francisco Giants</a> today (Giants won!) captured on national TV. They can contact us <a href="http://www.santacruzbuilt.com/store/contact_us.php?osCsid=8500c09ccba0d3aec09ae6d556fc2ba8">HERE</a> to redeem their product bonus! Who pays its customers a photo incentive when they represent? Only Santa Cruz Skate and Surf Shop does thats who!!!!</p>
<div id="attachment_1278" class="wp-caption aligncenter" style="width: 560px"><img class="size-full wp-image-1278" title="SF Giants Fear the Beard" src="http://www.santacruzbuilt.com/wp-content/uploads/giantsfanphoto-e1304210795362.jpg" alt="" width="550" height="550" /><p class="wp-caption-text">SF Giants Fear the Beard rocking SC Hat!</p></div>
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